Over time, we discussed with many people (patrons, shop owners, service providers of various types, production unit managers, etc.) about how marketing can help them develop the business they manage.
I have noticed that at least during the initial discussions, there are some preconceptions about digital marketing or hiring a marketing agency, but also some unrealistic expectations regarding the desired results as a result of implementing a strategy of this kind.
How much time do you spend on the internet, and what gadgets do you mostly use? By 2016, for the first time, mobile internet usage surpassed the desktop usage, and the trend is still on the rise. Studies have it that mobile usage accounts for 65% of the digital consumption, and you can imagine how fast the trend is growing.
With this kind of growth, there is no doubt that mobile marketing is the next big thing. Companies have no option but to follow suit and remain relevant. Before you start implementing mobile marketing, here are a few examples of some the most common mobile marketing strategies:
Content marketing is changing. It has always done so, and will always continue to do so. There will always be new topics to discuss, audience preferences will change, social media platforms will evolve and new ones will emerge, and that’s just on a macro level. Each business that engages in content marketing will have to continually adjust their approach and content to continue meeting their customers’ needs.