High-quality video content is an incredible marketing tool when used correctly. People respond much better to a dynamic video than they do to simple text posts, so you will get a much higher level of engagement. We are exposed to a huge amount of content online and most of it fades into the background, but videos are a great way to grab people’s attention and get them to stop and listen to your message. As long as you create video content with good production values, and keep it short and to the point, you will see a great return on your investment.
However, a lot of businesses are unsure where they should post their video content to get the best results. There are a number of different ways that you can reach your audience with video content, these are some of the best options.
Whenever you create video content, you should always upload it to Youtube first. It’s the world’s largest video sharing website and you have a huge audience. People search Youtube for all sorts of things and if you post your video on there, you will get a decent amount of views. The other good reason to post on Youtube is that it makes it easy to embed the video on other platforms. When people view an embedded video, they can easily click through to your Youtube channel and start watching the rest of your videos too.
Social media is another great platform for video content. All businesses rely heavily on it these days because it’s one of the best ways to connect with your customers. However, there is a huge amount of competition and you are always fighting for the attention of potential customers, so if you want to outshine the competition, you should post plenty of video content. When people are scrolling through endless posts, your videos will jump out at them and encourage them to stop scrolling and watch.
Billboards might seem like an old-fashioned way to advertise but they’re still just as effective as ever. Modern technology has made them even better because you can use digital billboards to display dynamic video ads. There are some great companies like Allvision that specialize in high-quality video billboards. When placed on a stretch of road that gets a lot of traffic, you reach huge numbers of potential customers in a very short space of time. Not everybody uses social media, so digital billboards are a great way to make sure that you are not missing important parts of your target market.
Finally, you should use your own website to display video content. When people first enter the site, you need to grab them right away and encourage them to stick around. A big wall of text is too intimidating and when people are still unsure whether they are interested in your business or not, they are unlikely to invest time in reading it. But a short video that outlines what your business is and why you’re better than the competition gives them all of the information they need to decide whether they want to explore further. So, when creating landing pages, always make use of video content.
A lot of time and money goes into creating amazing video content, so it’s important that you display it in the right places so you can see a good return on your investment.