How much time do you spend on the internet, and what gadgets do you mostly use? By 2016, for the first time, mobile internet usage surpassed the desktop usage, and the trend is still on the rise. Studies have it that mobile usage accounts for 65% of the digital consumption, and you can imagine how fast the trend is growing.
With this kind of growth, there is no doubt that mobile marketing is the next big thing. Companies have no option but to follow suit and remain relevant. Before you start implementing mobile marketing, here are a few examples of some the most common mobile marketing strategies: