Before you start using social media to advance your business, you need to create a well-rounded strategy. Without a strategy to build engagement, you will not receive the kind of impact you are hoping for. Social media is a great tool, but it needs to be used...

For the last 15 years, social media has appeared and become a huge part of our lives. In many ways, this is a great thing as we have been able to connect with people in ways that have not been possible before. But are you making social media work for you in the right...

A tremendous Instagram engagement rate is one of the essential metrics that most brands look for while choosing influencers.   An excellent engagement rate is when your audience consistently engages with your brand and has good content quality. Businesses want to...

TikTok became a popular video-sharing social media application with nearly 869 million active users monthly. The social media service permits users to upload videos from 15 seconds to one minute. With larger engagement users, TikTok captures the hearts of new...

How do you monetize social media? There are many different ways to make money from your accounts. If you want a quick and easy way, try advertising affiliate products. This is an easy win for most businesses because it requires little investment and provides good ROI....

To this day, social media is still one of the best marketing strategies for many small businesses. A good social media strategy can convert followers to sales and help you market your small business efficiently for relatively little to no outlay, depending on the...