One of the things that you have got to do if you want to catch the attention of people on social media and your blog is to make sure that your content is engaging. Of course, there are times where this is easier said than done, and you think that you have posted something fantastic that completely flops. Instead of allowing this to happen, we want you to try some new things! In this article, we’re going to be talking about what some of these things are, so keep reading down below if you would like to find out more.
Use Images And Videos
We highly recommend that you use images and videos in order to get some more engagement. There are as lot of people out there who don’t want to read large blocks of text all the time, and would prefer that you switch it up a little. Not only this, but some people are more engaged by visual resources that still convey the same kind of information that the block of text would have. The last thing that you want is to lose customers because you have uploaded the wrong type of content to your blog or social media.
Try to keep these relevant and keep a good mix between them and regular content. You don’t want to go overboard and only post photos and videos, unless you are on Instagram of course.
Ensure Your Content Is Flawless
Have you thought about the fact that a lot of the content you read online has some kind of grammatical or spelling error? If you have, then you need to make sure you are not making the same mistakes. How often have you laughed or wondered who wrote that or how it made it to publish with the issues that were included? You don’t want to be the website that someone is laughing at, even if you don’t know about it.
Instead of allowing this to happen, you need to go through all of your content before you post it, and make sure that it is flawless. There are even software and tools that allow you to have it checked for you so that you don’t have to spend time doing this. For example, you can look up how to use Grammarly, which is a specific piece of highly-rated software, and the grammar in your posts will be excellent.
Use Keywords To Draw Them In
If you want to draw more users in, then you need to look into keywords. These are the things that are going to draw people to a piece of content. Don’t forget that often people just skip through looking for the words that they are hoping to see. If they do see them, then they are more likely to go back and read through the entire thing. If they don’t, they will click off and see if another website has got what they are looking for.
Do some research and you can find out what keywords people generally attach to your kind of business. Then, make sure that you are putting them in the content where you can without stuffing it, as Google will drop your ranking for this.
Highlight The Important Parts
The final thing that we are going to suggest is that you highlight the important parts of the text so that people get the main information quickly. Sometimes, there isn’t enough time to sit down and look through everything, even though the user might want to. Instead, if you highlight the important parts, they get the gist of what you are saying and can come back to it later if they want to, or make their choice based on that extremely limited information.
It is essential to understand that you should try to put your content in as few words as possible, where possible. The occasional long post isn’t going to be an issue, but if you are constantly doing this, people are going to get extremely bored of reading your website.
We hope that you have found this article helpful, and now see some of the things that you should be doing if you want to deliver content that users will engage with. It’s important that you have your users engaging with what you are posing as much as possible, and if this is not happening then you need to rethink what is going on on your website or social media. We wish you the very best of luck with this, and hope that it helps to improve your content where possible.