Syndication is a content marketing strategy that makes your content work harder for you. Instead of constantly producing a new part for each new online store, you can reuse the content you’ve already created. This means that you can publish some of your content posts on LinkedIn, Medium, or Pulse, which gives you much greater reach. Content syndication can be a great way to drive traffic to your site, gain visibility, and maybe even improve your rankings. But, on the other hand, it can also be devastating, if played poorly.
The main issue when it concerns topics like syndication is duplicated content. The question is, will Google chastise you for taking other writer’s works and applying them to your website? Will this affect your SEO? There is also concern regarding rankings. Should you maintain a small site, will this allow you to rise above the definitive sources you have shared your content to?
Well, there are many variables, and depending on each case you need to take the appropriate action. In this article, we’ll try to cover as much as possible and help you decide if content syndication will work for you, or if it’s better to stay away.
What is Content Syndication and How Does Content Syndication Help in Driving Traffic?
Content syndication is giving other publishers the right to republish your content. This can often happen in all types of media and is not limited to the web. Content syndication was also popular on television, radio, and print media.
So, in a nutshell, content syndication is about publishing your content on other websites. Why would you do that? Well, there could be a number of reasons, but the most important is to gain visibility and potential traffic.
You can also post other pieces of content on your website, in order to attract visitors to your website and generate income through advertisements. It goes both ways.
Content syndication offers important SEO advantages, such as developing backlinks and improving DA (domain authority). However, there are also some SEO risks associated with content syndication, including recurring penalties for content and lower search engine rankings. So if you are distributing your content, make sure you do it right and efficiently.
Steps to Follow in Content Syndication
There are many different ways to syndicate content because it’s worth bearing in mind: syndication does not necessarily have to mean duplicating the whole article. At times you can show an excerpt from your work instead of the whole thing. Here are steps to follow:
1. Create great content
Posts make money from advertising. More page views mean more ad revenue. Syndication allows them to leverage content that has already been proven to generate views, or at least allows them to bet on a writer to get it. So what’s missing from posts is not free content, but great content. To get syndicated, you need to lay the groundwork and create remarkable content and create images for your content that will help make your content readable and attractive for the site’s visitors.
2. Search for websites with authority
Once you have created your content, it is time to look for possible places to publish it. They must be authoritative websites that are a reference in the sector so that you can attract qualified traffic to your page.
Also, it is recommended that you check first if they agree to publish syndicated content to make it easier for them to accept your proposal. You can use Google search commands like “originally posted on + topic” or similar formulas.
3. Contact the chosen websites
Some websites will only have a contact email to go to directly but some larger sites have different emails for different areas or have certain people in charge of specific sectors. Do some research to find out exactly what email to write to or who to address. Just remember that large sites have different writers for different topics, so be sure to do your research and reach out to the right person.
4. Other options: self-syndicate your content
If you can’t find websites to syndicate your content to, don’t despair. You have the option to do it yourself by publishing your content on platforms such as Medium where, in addition, you can do it automatically just using the original URL.
Other sites where you can copy and paste your content (always with the link to the original publication) are LinkedIn or Reddit, although, in the latter, promotional content is not usually well-received if you are not an active user or that usually adds value on a regular basis.
Resorting to the practice of content syndication can bring you many benefits in terms of positioning, as long as you follow the steps and advice that we have given you before.
One of them is the improvement of the brand image, especially if your syndicated content appears on several reference websites in the sector. It will reach more people and you can gradually become a benchmark.
In addition, it is a way to get new subscribers since you can ask webmasters to syndicate your content to include a link to a landing page that has this objective, for example.
Content Syndication Platforms
The following is a list of the major content syndication services to be aware of in 2021.
Medium is a minimalist internet blogging platform designed for long texts. The goal of the site is for the platform to offer maximum visibility to texts regardless of their author, to overcome the difficulty of promoting their blog. Results, there are thousands of articles that are very useful and very interesting while remaining pleasant to read.
Scoop.it is a leading “social listening” company, is a powerful (but not only) very ergonomic content curation tool, which analyzes millions of web pages every day and then organizes the content according to the subjects most relevant. Thus, it allows users to filter, modify and share the most relevant content. It has an interface that is reminiscent of Pinterest and its goal is to make it easier to find relevant and shareable articles.
Reddit is a large and popular forum that gives its users the option to share their own posts or comment on others’ posts. This year, the site is ranked 20th most popular in the world and 6th in the United States, according to Alexa ranking.
Becoming popular on such a viral platform can allow you to generate significant returns to build brand awareness and increase traffic to your site. The only catch though is that Reddit doesn’t tolerate inactivity. So if you only bet on Reddit and don’t regularly post content, you may lose your post, long before it has a chance to reach a good number of users. The key to staying in the game is to spend every week on the forum posting a new post. Or at least bring back one of your old content in a thread to give it some new attention.
This platform is different from many others in that it mainly hosts microblogs for its users. Individuals and companies can build their blogs very easily and intuitively with multimedia (such as images and short video clips). Tumblr’s strength is that it relies mainly on cross-linking and therefore makes the content more viral.
Outbrain claims to have helped more than a billion people discover new content, services, and products. But it can’t be denied that the platform is quite a popular content syndication solution used on influential sites like BBC, CNN, and The Washington Post. And why not? Maybe one day your site will gain so much awareness that you will decide to use Outbrain on the publisher’s side to earn some passive income.
Content Syndication Best Practices
Wherever you are distributing your content, it is a good idea to follow these tips and best practices.
1. Pick your best pieces
Do not try to syndicate each of the pieces that you post on your blog, in addition to causing problems with Google, it is unlikely to be a good return on the time invested.
Instead, pick your best pieces to syndicate with – the ones that have already proven popular or successful. You can also consider which pieces will work best for an audience that is probably not already familiar with your brand.
2. Promote syndicated content on your own site or network
Although it can be tempting to drive as much traffic as possible to your website, it is important that you promote your syndicated content on your own site or network. That way, you can help it build momentum.
For example, tweeting a link to your Medium message could mean that more people will “clap” your message, making it more visible on the platform. Sharing a link to your LinkedIn Pulse post can encourage people to “like” it again, making it more visible.
3. Include links to your own blog and/or other syndicated content
When you produce a syndicated piece, make sure you link back (when relevant!) To other articles on your blog – this can be a great way to drive more traffic to your site.
You can also link to other pieces that you have syndicated on certain platforms, so as to help create a more firm bond with casual visitors. Links in syndicated parts will more often than not seem like nofollow as opposed to dofollow. However, as Monitor Backlinks show us, they are still worth it for SEO purposes.
If you haven’t tried to syndicate your works before, you select a few decent pieces of your site to start with and post them on LinkedIn Medium/Pulse. Promote them through social media, and see if you can attract an audience.
Content syndication can have a positive effect on SEO when done right, but it can also increase engagement and SEO by strategically using share buttons. Install our social media share buttons today to start generating more traction for your content. They install in a matter of minutes and are completely free to use.
Drive Traffic on Your Site Now…
Ultimately, it’s a personal decision, if not a matter of business models and website goals if you wish to begin syndicating content. It can be an amazing way to advertise your works and to create an identity for yourself. However, you also have to come to terms with the truth: content syndication orbit around your audience as opposed to search-caused traffic, and should you overplay it, you could run into trouble.
What about you? Have you ever used content syndication to promote your blog? If so, how did it go? Did you gain traffic? Have you ever been upgraded? Let us know in the comments section, we really want to know! If you haven’t tried it yet, what are you waiting for? We know you’ve learned enough from this article, so don’t be afraid to take a dip!
Yen Pedrajas is an experienced digital marketing content writer. She likes to share ideas and insights about SEO, startup digital marketing and branding. You can read more of her content on Medium.
She works full-time as the Lead Editor of Removal.AI, an AI platform used to remove image background and edit photos for ecommerce, photography and all other apps/web development purposes.