Social media is now a valuable platform for you to reach and convert customers as a business owner or marketer. You need to be in the loop with the latest social media trends in technical and social developments. That will make sure that you are maximizing all the opportunities available.


There is an unprecedented shift in social network users have taken place this year. People are now spending time on social network sites more than ever. Social media can be the perfect setting for small businesses to invest in promoting their brand in the coming year.


Why Social Media? 


There’s no question about it; social media is now a critical component of the overall marketing campaign. Figures show that Facebook attracts an average of 2.74 billion active users per month. Pinterest is home to over 400 million people, and there are more than 500 million accounts active on Instagram every day.


An average person spends about 144 minutes on social media, making it highly effective in finding and reaching your target audience. It’s a huge pond to go fishing with your target audience. Failure to invest in social media marketing would lead to a preliminary marketing plan.


How To Use Social Media For Your Business This Coming Year


As the new year rolls over,  consider these ways to make your social media marketing effective in bringing success to your business.


1.    Learn More About Your Audience


Connecting and communicating with your customers is key to marketing initiatives these days. You need to learn about your audience if you wish to make a difference. You need to know your audience from within. You should recognize their needs, expectations, and desires if you intend to develop an excellent social media campaign.


You need to analyze your audience to understand their pressure points properly. It would be essential to take a careful look at their demographics. You can also participate in discussions on-site sites loaded with your target audience. Moreover, respond to comments on your site and comments on other places with the same target audience.


Collect reviews and utilize one of the many feedback resources open to consumers. When you feel who your target demographic is, you’re best prepared to serve them. Consumers are attracted to companies who care about their internet and not just any faceless brand.


2.    Build Greater Engagement


The pandemic has brought many executives, and established brands renewed respect for social media. It has become the best way to communicate with consumers after many conventional methods seemed too ineffective. You must make your target audience know that you know what they are going through. By sympathizing with their emotions, you can build greater engagement, making your business remain relevant and thrive in social media.


3.    Ditch The Promotion


Many companies have made the mistake of capitalizing on high social media usage after the pandemic. However, many are missing the fact that people mostly wished to communicate with each other, not brands.


Many brands acknowledged this early and cut back on promotional investment. Many redirected their attention to crisis response, social customer service, and deepened interaction. To make a strong presence on social media, you need to make sure that you follow their footsteps in ditching too many promotional activities.


4.    Personalization Is Still Important


When your campaign is too generic, and it is still a one-size-fits-all marketing approach, it will have no significance in this new century. Customers want companies to know them and their interests. They expect a marketing approach that would appeal to them personally.


While personalization may also be one of the most daunting barriers for marketers, it is essential so you can stand out in your social media marketing campaign. Besides sharing content that appeals to your audience, build communities of people that relate to you and embody your brand’s passion.


6.    Make Your Brand Voice Relatable


Social networking algorithms will always be about helping and connecting people. You still have to note this to build a brand personality that will always resonate with your target audience.


To make your campaign more convincing, let it be influenced by your employees, clients, and influencers’ voices. As a company owner or marketer, spend more time establishing relationships with your staff, potential clients, and target market. It is also necessary for you to begin growing user-generated content in your marketing initiatives.


The report suggests that 92% of consumers value a review from others more than marketers. That makes complete sense why word of mouth advertisements and referrals have been among the most successful marketing tactics of all time.


7.    Participate In Social Issues


Reports suggest that 56% of consumers find it difficult to respect or remain loyal to businesses that do not share their opinions on social problems. With the rise of many political events and social issues facing the world, many people want a brand that takes a stand.


Your position on issues will gradually become part of your brand identity and reinforce your base. You should be mindful, though, of deciding what you say. Your considerations should be based on socially essential issues as well as business considerations. In some cases, you should do the least to gain input into social problems that appeal to the general population rather than taking positions in partisan issues.


8.    Drive Value In Your Campaign


Driving value makes the benefits of your brand crystal clear from the start. Unfortunately, many businesses bury their value proposition in meaningless slogans. Some business owners do not even emphasize their value on their website and in their social media campaigns. Worse, some businesses don’t know what it is.


These days, priorities have moved from sales to retaining consumers. Rather than making a sale, it is now essential to interact with your desired customer, participate in positive partnerships with your prospective customers, and create respect for what you offer.


As the community transitions to the current standard, the difference between branding and business culture tends to blend with every promotional action. Your brand is your business, and if you and everyone on your team embraced culture and value, your target audience and the outside world would see it. They’re going to be more attracted to your brand. People will see the satisfaction in your product offerings and your brand as a whole.


Final Thoughts


The digital era has been fast-paced since the recent pandemic struck. As the world relies more and more on technology, many brands find opportunities in the digital environment to reach their target audience. However, to be successful in using social media for your business, you need to be more grounded, relatable, and valuable. You need to know your audience, listen to their needs and appeal to their emotions. Understanding these trends can help you better communicate and connect with your target market.

Author Bio

Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.