You can finally add your Facebook pixel to your Facebook group. This is great if you are a advertiser with a huge group. This changes the game because now you don’t need to take videos from your page and add them to your group so that you can advertise to your group members.
IGTV is Instagrams new app that will allow you to upload and watch vertical videos from your favorite content creators. IGTV allows users to watch up to 1 hour long videos and also allow content creators to monetize the content.
On the part of the user, IGTV what it does is that when you open the application, it starts to reproduce the contents that you think are relevant to you. This is like watching television, in theory, you do not decide what you want to see.