Did you know that around 1 in 5 small businesses fail within one year?
This is often due to a lack of visibility, especially if you’re operating within a competitive industry. After all, if audiences have never heard of your brand, it becomes near impossible to get your business through the early stages.
Photo by Juliana Romão on Unsplash
With that in mind, here are three ways to get your business noticed.
Upgrade your digital marketing strategy.
One of the easiest ways to get your business noticed is by upgrading your digital marketing strategy. After all, many consumers will search online for new brands or companies to support. As such, without a strong online presence, you’ll find it harder than ever to stand out from the crowd!
Fortunately, the process of upgrading your digital marketing strategy can be simplified by working with an internet marketing agency that can do the hard work on your behalf. For example, they can work closely with you to ensure that your content is SEO-optimized (so that you’ll rank higher on search engine results) and that your social media is drawing in new followers and customers.
Write a blog.
Starting a blog is another excellent way to get your business noticed. This is because it allows you to share your unique insight and knowledge with your readers, which can make it easier for you to establish yourself as a key player within your industry. Furthermore, you can also use your blog to drive more traffic towards your website, which could mean that product sales increase too.
However, you must produce quality content. For example, you should work to ensure that your voice and tone are as engaging as possible, and you should only write blogs when you have something interesting to say – not for the sake of it. This will only turn away readers as opposed to reeling them in. You should also make sure your blog posts don’t seem to be too advertorial (like a lengthy sales pitch), though it’s okay to include a few backlinks to your products here and there.
Find your niche.
Sometimes, the reason why your business isn’t getting the traction it deserves is because you’ve yet to discover your niche or gap in the market. Without identifying this niche, you’ll struggle to differentiate yourself from your competitors, which means you run the risk of fading into obscurity pretty quickly.
Conversely, when you know exactly what your niche is (i.e., what you bring to the table that nobody else brings), the process of building a strong brand becomes a lot more straightforward. For example, you can center your marketing campaigns around this USP (unique selling point). Furthermore, this knowledge can also make it easier for you to determine your exact target audience, meaning you’ll be able to form a stronger relationship with them.
If you are currently unsure of your niche, you may want to ask yourself the following questions:
- Why did I launch this company? What am I hoping to bring to the table?
- What do I sell that nobody else sells? (Or what could I sell?)
- What are the obvious gaps in the market that I could step into?
- What can I do that nobody else can?
- What do my competitors do well?
- What do my competitors struggle with, and how can I use this to my advantage?
- What do my customers want/need?
Simply put, finding your niche and unique selling proposition is a surefire way to accelerate the growth of your business while also ensuring that your business gets noticed for the right reasons!
Host an event.
If you run a physical business, foot traffic plays a large role in your overall success. As such, finding ways to increase foot traffic can help ensure your business gains the traction it deserves. Fortunately, there are many ways in which you can approach this challenge. For example, eye-catching window displays and playing welcoming music can go a long way. However, hosting an event on-site is also a great place to start.
For example, you could host a launch party where attendees can stop by to learn more about your business, sample products or speak to your staff. This is a great way to establish yourself with local consumers, ensuring that the next time they are in the market to buy something, your brand is on their radar. You should be sure to offer out free samples or discount codes throughout the event, as this is another excellent way to increase conversions.
