The marketing landscape continues to evolve each day. Many businesses and organizations are seeing how marketing turns to be a growing industry. With the development of technology, many marketing channels have also emerged. From the traditional forms of marketing like billboard placement, tv advertisement, and leafletting, many business owners and marketers are now banking on inbound marketing strategies like social media marketing, email promotional activities, website traffic development, and more to grow their brand.
What is Inbound Marketing?
Inbound marketing is a marketing method that draws your visitors and potential customers to know more about your products or services offerings. It attracts buyers to learn about your brand, instead of pushing your brand towards your prospects or leads. This type of marketing category relies heavily on content-focused plans that help promote your business. Some tactic for inbound marketing includes social media marketing, search engine optimization, video content marketing, and email marketing.
In contrast with outbound marketing, inbound marketing banks on valuable content to pull over your desired audience to your brand. On the other hand, outbound marketing is the process where you push your products and offerings to your desired audience.
How To Enhance Your Inbound Marketing Strategy And Make Your Business A Success
Working on your inbound marketing strategy, you need to enhance your efforts to maximize your efforts and rake in amazing results.
- Improve Your SEO Efforts
Search Engine Optimization or SEO has become a core for inbound marketing strategy. It is an essential part of your campaign to draw your target audience and prospects to your brand. Failing to leverage SEO can be a significant loss for you and your numbers. This digital marketing strategy is defined as your website’s efforts to crawl in search engine results. Landing on the top spot of search engine pages (SERP) has been the aim of many brands and businesses.
To make a winning SEO and inbound marketing campaign, you must work on your content. Use the right set of keywords and make sure that your contents are valuable to your readers. Your materials should be relevant to your target audience. As you improve your content materials, it will help decrease your bounce rates and improve your click-through rates.
- Be Mobile Friendly
The world is now the mobile era. Internet searches are mainly made on mobile devices these days. Statistics show that mobile devices have surpassed desktop computer searches, and many have entirely ditched their personal computer for the more convenient use of smartphones, tablets, and other mobile gadgets.
To ensure that you appeal to the mobile device searches, you need to make sure that your website is optimized for various mobile devices. Your website should be adaptive and responsive to whatever screen your audience is using. Otherwise, they will abandon your site and move on to your competitors.
- Enhance User Experience (UX)
The time that only the screen, number of pages, and color themes of your website are the vital aspects is long gone. These days aside from being a good-looking site, your website should give a unique user experience (UX) to your users. If your site is acting up, takes time to load, and is too complicated to navigate, it will not be helpful to engage and delight your prospective clients.
As you build your website or as you rebuild it, you must make UX design a priority. UX design is now a driving force to attract people to your brand. When a user visits your website, they should have a positive experience interacting with it. UX design can help your business stand out among the competition and be play a critical role in improving engagement and retention with your target audience.
- Bank On Guest Posting
Guest posting means publishing on other websites similar to your niche or an entirely different industry that you can connect with your brand. Guest post materials often contain links leading back to your site. These links called backlinks can help establish your brand’s authority, drive organic traffic, reach a broader market, and tap a new audience.
Leaning on guest post strategy is now an essential part of any inbound marketing strategy. However, you must choose topics that will help your brand. Be consistent with your materials and make sure that your content is of value to your publishing website. Avoid putting spammy links and thin content that does not offer any worth to your target audience.
- Grow Your Social Media Content
Social media is regarded as one of the most effective avenues to make your brand grow massive. A strong social media presence can establish your brand, improve retention, and boost traffic to your website.
Social media channels like Facebook, Instagram, YouTube, Twitter, and LinkedIn are some of the platforms you can use for your social media marketing. While it is okay to create accounts on all of these platforms, remember that it is essential to focus on one or two channels where you can find your target audience. Be consistent with your post. Create a content plan, so you pull off a thematic content. This tactic will help with your brand’s retention toward your customers.
- Work With Micro and Nano Influencers
Influencer marketing is one of the effective ways to improve your online presence and grow brand awareness. However, instead of looking for influencers that have a large following, try to leverage on micro and Nano influencers. These influencers have only around 1,000 – 10,000 yet deemed as more effective since they share a more intimate relationship with their clients. They are also more budget-friendly, making them perfect for small businesses.
- Revamp Your Email Marketing
You may argue that email marketing may be an old tactic already, yet it is one of the most useful things you can do to improve your inbound marketing strategy. It may not be the newest concept, yet it can still give the highest ROI. To make sure that your email marketing works, conduct A/B testing for your email contents. This move will help you determine which of your content material can generate more traction and have the highest click-through rates.
- Don’t Forget Your CTAs
Sometimes your audience needs a little push to sprang into action. Call To Action or CTA is an effective way to lead your audience to the next thing you want them to do. Either you want them to create a purchase or subscribe to your email list, you can guide them with your CTAs.
As you incorporate CTA in your campaigns, particularly in your email marketing strategies, you can reword it to make it more effective. This particular strategy can make your audience feel that they are in control and an additional level of personalization to your customers. Instead of using Reserve Now, try using the words “Reserve My Spot Now” or instead of telling them to “Get Yours Now” use CTA that says “I Want To Buy Today”. This change in wording can make a big difference and draw your customers in clicking your CTAs more.
Many business are now leaning on inbound marketing methods since these are considered as a more effective method to promote your brand. While you can still rely on the traditional way or outbound marketing strategies, it is essential to have your inbound marketing efforts to remain competitive and relevant in your niche industry.
Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.