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Starting in the digital space can be overwhelming, as there is so much to understand and uncover. Things like SEO, email marketing, and social media advertising come with specialties on their own. Don’t be discouraged, as every business started from somewhere. It’s all about dedication and willingness to learn and adapt. This guide discusses how to create and implement an effective digital marketing strategy.


Clearly state your business goals

Do not attempt to market your brand, event, or business online without clearly defining your goals. It could be gaining more followers and publicity or turning leads into clients through cold email campaigns, or increasing organic traffic to your website. Overall, state what you seek to accomplish with your digital marketing strategy. Also, any marketing goal you set has to be measurable, meaning it should be easy to acquire data that will determine progress or decline.


Another factor to a successful digital marketing campaign is to be specific. For example, instead of vaguely stating that you want more followers on Instagram, you can say ”Increase followers on Facebook to 30K by the end of the year”.  Your marketing goals should have time limits and include steps on how you intend to achieve your goals. For example, suppose you want to increase your following on Facebook to 30K by the end of the month. In that case, a typical step will include posting more original content and videos on Facebook, joining and actively engaging in Facebook groups in your niche, and choosing the brand awareness campaign goal in Facebook ads.


Knowing your target audience

You can have the best content, but if you do not market it to the group that wants to see and enjoy it, you will get little to no engagement. Identifying your target audience is one of the things you should do before implementing your marketing strategy. Your audience identification checklist should include age group, gender, country, marital status, interests of your potential customers, etc. Remember, this list differs from industry to industry and also depends on your products or services. You can use all the information you get to create your customer’s profile or buyer persona. Also, you can get additional information from Facebook Audience Insights and Google Ads Report.


Create a content library

Content is king in the digital marketing space. It is what separates popular top-earning influencers from mediocre ones. The keys to succeeding in digital marketing are quality and consistency. Your content should be unique, high-quality, and, most importantly, resonate with your target audience. Understandably, you can get caught up with other aspects of your business and forget to post on social media or post an article on your blog.


It is best to hire a social media manager/ writer/content creator if you can afford it and depending on your needs. If you cannot afford such an expense, create a library of content that can expand over a month or a year and use social media planners like Facebook Business that will allow you to schedule weekly and monthly social media posts and ads. You can also schedule your blog posts on WordPress to take time off to focus on other things.


Unfortunately, you cannot apply the strategy for social media advertising to email marketing because they are not the same. In other words, you need to create a different approach for each one to succeed. You may also visit to learn how to reach your business clients.