An email marketing campaign for your business blogs can be a very effective way to advertise your content. It can be developed as a successful plan for expanding your audience and keeping them coming back for more. It is a critical component that can make your business blogs accelerate. So it would be wise when you have a blog to spice it up with email marketing. It can establish a connection with your guests and keep them coming back for more.
Importance Of Email Marketing Campaign For Bloggers
With social media being all the rage these days, many bloggers seek online fame on platforms such as Instagram and Facebook. While these networks are excellent for building a follower and broad audience, they still come with many loopholes. On the other hand, email marketing will increase visibility and bring your blog into the real world by driving quality visitors and engaging loyal subscribers. Furthermore, email helps you nurture leads, look for partnership options, and collect input to help you improve your blog.
Email marketing is a great way to create connections that will help you clear a few roadblocks. Using an email list to collect subscribers ensures that you can communicate with them freely and wherever you want, without the interference of a third party.
Ways To Get The Most Of Your Email Marketing Campaign
While it may take time to build a blogger email list, the payoff is when a user signs up for your list and decide to stay. So, here are some ways you can get the most of your email marketing campaign.
Grow Your Email List
Your first move would be to compile a list of subscribers. That is arguably the most challenging aspect of email marketing. But, of course, if you don’t have viewers, your valuable material would go unnoticed.
You’ll need a signup page on the website to get more email subscribers. Ideally, you want it to stand out and draw the interest of your readers with a powerful call to action (CTA). You can add one to your home page, about page, or even use a popup. Have your CTA like an on-brand light orange that stands out among the other subdued sections. It catches the reader’s attention and offers some options to subscribe to your emails containing your latest blogs.
Understand Your Audience
You must be intimately familiar with your intended audience. Discover their interest, preferences, pain points, and how they consume your content. When you have these insights into your audience, the likelihood of them paying attention to you, signing up for your email lists, and responding to your call-to-action rises dramatically. In addition, when you make your viewers as though you genuinely appreciate them, they will reward you with likes, clicks, and even sales conversion.
Examine how people respond to your content. Take note of remarks, opinions, and suggestions. Simply by taking note of these, you will determine the subjects and topics your audience is interested in. That will help produce more meaningful and relevant content in the long run.
Work On Your Email Content
Having a massive email list full of quality subscribers can open up many for your blogging business. However, even if you have 100,000 people on your list, it will not make a difference if your emails don’t cater to them. Fortunately, polishing your email content and optimizing your emails for conversion is easy. However, it would help if you took several measures to guarantee that your content is appealing and gives the reader easy access to your other content.
You need to keep your message as brief as possible, to the point that it cannot be condensed any further. Make a hierarchy of facts, present the most valuable information first, and keep in mind that you are vying for the recipient’s attention. If you have a lot to say, organize it into sections of their headlines. Organize your email with bullet points and columns to ensure that people absorb your post as quickly as possible. Doing these can help you garner their interest and improve traffic in your blogs.
Call-to-Actions, or CTAs, are typically designed as buttons that guide users to a page or a connection to your website. Consider this to be the bridge between a recipient’s inbox and your blog. Through CTAs found in your email marketing, they are driven back to any of your blogs. The success of the email can be determined by the CTA button you use and whether or not the recipient clicks it
So keep in mind that it is equally necessary for a blogger to make their CTA stand out from the rest of the email document. Setting it apart from the rest of your copy uses a larger font, bright fonts, or contrasting colors. Underline text if you use it for backlinks for your business blog, but buttons are highly effective.
Get Reliable Email Marketing Platform
To make sure your email marketing campaign is effective, choose an email marketing tool that combines with WordPress or any website host you use for your blog. Then, use the email platform to share achievements, topics you’re excited about, AHA moments, learnings, and anything that could be of interest to your audience. As a business blogger, you know how important it is to create an audience, and having a reliable email marketing platform can be your key to success.
Make An Appealing Design
Many blogs are now experimenting with text-only email promotions. The design factor is kept to a bare minimum, often consisting of only text and one or two images. These formats have a more traditional “friend giving a friend an update” feel about them, which can positively affect your email performance and is, therefore, worth a try.
You may, on the other hand, want a very different vibe. For example, some bloggers use various colors, blocks, and infographics in their email templates to make their newsletter stand out. It is now easy to create an appealing design as you can now easily find many design software for beginners all over the internet.
Place A Catchy Line
They say the first impression is the most important. For email marketing campaigns, your first impression is your subject line. So it is no surprise that 47% of emails are opened just on the merits of the subject line. A catchy subject line will encourage your subscribers to open any of your emails. To do this effectively, keep them short and direct to the point. Use the recipients’ names if you have this information available. Keep the length around 65 characters, the optimum size for a subject line. You can also use catchy headlines; however, make them relevant to the content of your email.
Blogger email marketing not only does it keep your followers up to date but also promotes repeat visits and allows you to boost your sales through referral connections. In addition, it enables you to expand your audience and increase visits to your website. Furthermore, it is an avenue to acquire new knowledge about your audience and the type of content you need to produce in the coming days.