TikTok became a popular video-sharing social media application with nearly 869 million active users monthly. The social media service permits users to upload videos from 15 seconds to one minute. With larger engagement users, TikTok captures the hearts of new marketers. Now, TikTok shines as the seventh-largest social media site based on the audience’s usage.


Businesses and brands need the perfect idea to promote their brand on TikTok, and the best way is to start advertising your product to target audiences. TikTok advertising remains a good investment for your business. Placing ads on TikTok helps to reach global audiences and expand your business with millions of people.


Are you wondering how to use TikTok ads for generating leads? Here is the perfect guide where we put all the steps and advantages of creating ads. Before then, let us know the basics of TikTok advertising.

Why TikTok Advertising?

TikTok provides a great advertising opportunity for brands. The active users on TikTok already outreached Snapchat and Twitter, and the usage of TikTok ads is relatively new to audiences. Since TikTok released its ads feature in early 2019, most popular brands like Apple music and Nike used it to promote their products by making entertaining and unique ads.


As a brand, why should you use TikTok advertising?


  • Since the TikTok application has the majority of young audiences from 18 to 34 years, those people have more purchasing power. The harness to reach them becomes easy through TikTok ads.
  • TikTok drives a higher engagement rate. When you engage more audiences, the growth of your brand reaches a better place. Using ads, you can gain the eyeballs of new audiences.
  • Video marketing is the leading platform for brands to grow their reach, and TikTok is ultimately a video platform. When you advertise on TikTok, it expands the reach of your content, gaining popularity.
  • TikTok ads help to reach international audiences by targeting the right people. Since the application usage is spread over 150 countries, TikTok advertising will be the best for your brand to achieve success.

TikTok Ad Types

TikTok offers your business five different types of advertising to promote your product. The usage of those ad formats are:

1. In-Feed Ads: 

TikTok’s In-feed ads are just displayed in the middle of the For You page and appear while scrolling down the FYP. It is similar to the ads on Instagram. Create eye-catching content that displays to the full-screen and captures your audience’s attention by overlooking it. The ads last for 9 to 60 seconds which is skippable. It also allows users to hit like, comment, or share your ad.


The usage of In-feed ads results in increasing website traffic and sales for your brand.

2. TopView Ads:

The ad format on TikTok is 60 seconds long, displaying on the full-screen with the auto-play option. Top View ads appear on the FYP after 3 seconds when the user opens the TikTok application without any delay. You have an opportunity to include the CTA button to land your audience at the required place.


Using this ad increases the brand exposure among your target audiences and is a great way to reach your target audiences.

3. Brand Takeover Ads:

It is similar to Top View ads that appear on the full-screen of your mobile. The only difference is, Brand Takeover ads display on the screen immediately when you open up the application. The content format may be the image, video, or GIF’s and the length of the ad will be 3 to 5 seconds.


TikTok allows you to direct users towards your hashtag challenges or to the landing page.

4. Branded Hashtag Ads:

These ads are more popular on TikTok because it takes your video to the Discovery page of TikTok. The advertising feature takes your brand to reach target audiences by maximizing TikTok followers count and drives more engagement. This ad also encourages audiences to create user-generated content and also increases the participation of hashtag challenges.


Yes! You can use the specific hashtags on your ad that take them to the particular challenge or the list of UGC content for your brand.

5. Branded Effect Ads:

Branded effect ads on TikTok allow businesses and marketers to create attractive ads using their custom filters available on the app. Use this ad to make great fun and enable your user’s participation by engaging with your brand.


Utilizing this ad feature increases sales conversion with higher brand trust.

How To Advertise On TikTok?

In 2019, TikTok gained the attention of marketers and social media managers towards the advertising platform for attaining faster growth in their businesses. Before starting your TikTok campaign, there are some essential factors responsible for taking your brand to success. Decide on the following factors and involve your business on TikTok.

  • Fix Your Target Audiences

The result of your TikTok campaign heavily depends on your target audience. If you find your audience’s interest, it becomes easy for you to create engaging content that your audiences love. For example, when you offer services favorable to young audiences, then create content for young audiences to entertain them. Making TikTok ads remains a great investment by fixing audiences you need for your brand.

  • Great Visual Content

For gathering the audience’s attention, you need to have good quality visual content with high resolution to share. Represent your brand with unique, creative, and attractive content. If your content stands out from other videos, you are on the way to success. The opportunity to get your target audiences increases when your content looks interesting and authentic. Get started with the actual content and explore your brand voice to global audiences.

Steps To Create TikTok Ads

There are specific steps to be followed for creating a successful ad, and here is the step-by-step procedure to prepare a campaign:

  • Sign Up For TikTok Ad Account

The advertising on TikTok needs a separate account from your regular account. So step into the TikTok ad page and log in using your username and password to start your ad campaign. If you are new to an advertising platform, create a new one by signing up.

  • Create The Advertising Campaign

After creating your advertising account, a dashboard appears where you can create and track your campaign performance. Follow the below steps to create your first ad,


  1. Step to the TikTok ad dashboard
  2. Choose the campaign menu at the top
  3. Select the create button and set your goal (i.e., to increase traffic, conversions, etc.)
  4. Then, choose an apt name for your campaign.
  5. Most importantly, select your budgeting option, either Daily or Lifetime budget.


Note: You can run ads only by fixing the minimum budget of $500, either for daily or lifetime budget.

  • Set Ad Placements

This step provides you an option to set the place where your ad should display. You may include the ad on TikToker’s stories or on TikTok’s video feed. Then target your audiences based on age, gender, interest, language, behavior, and more.

  • Fix Your Goal 

Fix the goal on TikTok advertising based on what you want to achieve while running ads. There are three options to choose your goal – Conversion, Clicks, and Impression. Also, you can set the conversion tracking for your brand.

  • Ad Creation

Last but not least is to create an attractive ad campaign to personalize your brand among broader audiences. Show your ad either in vertical, horizontal, or square images. Make yourself unique with your creative skill and attract target audiences.

Final Thought

TikTok is a home with plenty of audiences responsible for the growth of your brand. Build loyal audiences by using the advertising platform and increase your brand reach globally. The above guide explains to you the step-by-step procedure to run a successful TikTok ad.


However, get closer to target audiences by using the advertising feature and increase your brand’s success rate!


Author Bio: 

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.