Video content is something that is progressing and becoming something that more and more consumers want to see. Storytelling with video is something that businesses need to start doing if they aren’t already, because video marketing is something that has proven to give a good ROI. Undoubtedly for many businesses, video marketing is still one of the newest marketing tools to add to your arsenal, so you may still be a little unsure or have doubts about how well it could work for you.
You might think that you haven’t got the time to create video content, but the fact is that it is going to be worth it. Plus, with social media making it simple to create video content, it doesn’t need to be long or complicated. With Reels on Instagram, TikTok, Instagram Stories, and YouTube, there are a lot of options out there for you, as well as a lot of potential. Video is versatile, as well as being one of the most profitable digital marketing tools that is out there. So with that in mind, here are some of the reasons why you should look to use video marketing for your business or blog right now.
Video Boosts Conversions and Sales
If you are wondering if making video content is going to be worth it, then it has been proven that video content can help to make you money. When you add something like a product video on your website’s landing page, then it has been shown to increase conversions by up to 80%. Video content can also lead directly to more sales. Consumers are lacking patience these days, and they want to have all of the information right there for them to quickly see. If you can demonstrate how something works with video, or what an outfit will look like on, then that is what helps the sales. Vision is one of our senses that is most dominant, so it makes sense that when we see something that works for us, we want to get it.
Video Gets Great ROI
If you needed another reason why video content is a good tool to have, then it has been found that 83% of businesses have stated that video content has given them a good return on their investment. Video might not be the easiest thing, if you’re new to doing it, and it might not be the cheapest task if you’re going all out for a professional finish. However, there are a lot of online editing tools for video that are free, as well as affordable options. It is important to remember that the video content that you create doesn’t need to be perfect. The actual content within it, is what matters.
Video Builds Trust
If you want to establish yourself as an expert in the industry and a go-to for all things to do with a certain topic, then trust with consumers is a must. Trust is the thing that will lead to the sales and the conversions, as your business will be seen as reliable. The whole idea of content marketing is to help consumers to get to know your business and create some long-term relationships. You need to stop with just simply selling to people, and have them come to you because of the great information that you have for them.
Video can help with building trust. Video content is more likely to engage with consumers and to ignite emotions within them. YouTubers, for example, have a massive sway in the influencer world, and that is because they purely put out video content. So, if you are wanting to improve your content marketing, then video needs to be a consideration.
Google Loves Video Content
Video content means that you can increase the time that people will spend on your site. If there is a two minute video to watch, then they’re likely to see it through and then click elsewhere, rather than seeing an image and then just clicking off the page. So as a result, this means that search engines see that your site has some good content that needs to be seen. You are much more likely to end up on the first page of Google if you have some video content on your website. Google also owns YouTube, so if you have content on YouTube that is relevant, it can come up in a search engine search, and impact your search ranking. All good things when it comes to your digital marketing footprint.
Storytelling with video is something that is important for any business, no matter the size. Making videos can also help a message to spread throughout the world. So making some marketing videos for your business does need some creative skill, as well as a certain knowledge around human psychology. These two together, along with marketing video in the right way, can be a killer combo for your business.