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Social media marketing might be undergoing a few changes right now, but that doesn’t mean it is any less lovable than it was in the past. In fact, it might be better than ever. Here’s why we still love it – and why you should too.


You Can Drum Up Brand Awareness Fast


Gaining brand awareness used to be a massive challenge – something that was virtually impossible without years of concerted effort.


Today, though, things are changing. Social media has made it possible for practically anyone to put images out there of their products and services, all at a low cost. Plus, sharing and brand ambassadors mean that the average company has connections to a network of people that only the largest firms had in the past.


You Can Slash Your Marketing Costs


Social media advertising can be expensive, but it doesn’t have to be. It all comes down to the way that you use it. Those who market effectively tend to focus more on amplifying their reach than paying for lots of advertising. They do this by sending out compelling ads that people are more likely to share. The more likes and shares that they generate, the more free brand awareness they create.


You Can Build Better Brand Authority


Social media requires strategy, according to https://rsmconnect.com/social-media-management/. And they’re right. Companies need to think carefully about how they can leverage these channels not only to sell, but also to build brand authority.


But what does that actually mean in practice?


Essentially, building brand authority is all about getting people to consider your company an expert in your chose field. So if you sell cameras, you want people to know you as experts in photography and technical features.


Creating a sense of authority requires you to be brave and organize material that educates your audiences. The more that you can convince them that you know what you’re talking about, the more likely they are to buy from you.


You Improve Customer Service


Social media isn’t just a direct advertising platform – it is also something that you can use to improve your customer service according to https://medium.com/.


In the past, companies would serve their customers by setting up phone lines that people could call to get the information and help they required. Today, though, most consumers would prefer to use social media. It’s what they’re used to, and it’s easier.


Firms, therefore, that provide chat services via their social media pages automatically put themselves at an advantage. They can have one-to-one conversations with people and respond faster to their concerns.


You Boost Brand Loyalty


Social media gives you a chance to say more about your brand than regular advertising. When you put out an ad on the radio or TV, you only have a few seconds to communicate your message and value. But on social media, you have more space to develop your brand further and show people what you’re all about.


Building deep brand loyalty, therefore, is more feasible when you operate a social media account.