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Before we invest in anything as a business, be that purchasing an asset, investing in a staff members career, or rebranding, it’s important to know what our goals for doing so are. Purchasing an asset may provide our business with an essential utility, or perhaps value that can be sold off later for a profit. Investing in staff lowers staff turnover, increases their competence, and inspires possible future applicants to consider working for our firm. Rebranding can help you renew your image, allowing you to redefine a business for the future.


However, when it comes to running a business website, it’s not unusual for us to open one simply because other firms have it. But that’s not necessarily a good reason for investing our expenditure in web design, maintenance, security, hosting, and utilities if we have no further goals for how our website should be performing or why it should be functioning.


So – as a small business, why build a website in the first place? In this post, we’ll discuss that and more:


Organic Traffic


Organic traffic is the virtue of ensuring authentic visitors come upon your website as a matter of course, allowing you the chance to sell products, services, or simply put your brand name out there. This is what SEO digital marketing aims to do, by raising your backlink authority and your search engine rankings on websites like Google. If you can secure organic traffic, perhaps aided by a business blog, events, and high-quality content, you can ensure that people will come across your presence naturally rather than solely having you recommend it.


Sales, Bookings, Signups


It’s important to have functionality for your website that goes further than just explaining what you do. This might involve offering a contact form for clients, an explanation of your services, a booking form, an online store, or perhaps even making your website a place for customization and real utility. For instance, fashion stores can achieve so much more business by listing their products and sizes online. Signups such as signups to newsletters are also essential to get right, perhaps for newsletters, to gauge demand before a product launch, and more.


Account Management & Support


Offering sturdy account management to those looking to onboard with your services is a great use of your time, as is providing a solid support framework so that you can be contacted by clients and users who need help. Account management can involve the chance to set preferences, book appointments, and enact account security such as through two-factor authentication. Online support can be measured via frequently asked questions pages, webchat UIs, online contact forms, telephone numbers, and email functionalities. In many cases, ensuring your website is the first port of call for someone to contact you can ensure that they feel satisfied by your service.


With this advice, we believe your small business will achieve in the best possible terms. Just make sure you keep your website well designed, functional, and secure to use.