Since Pinterest came on the scene it has been one of my favorite social media sites to get traffic from. I have 10 different Pinterest accounts that I use for different niches that drive over 20k visitors a month to my sites. Today I want to talk to you about how Pinterest Analytics can help you learn more about your target audience.
To connect with your potential / ideal clients on Pinterest you have to be very clear about what interests them, so that you know what kind of content to create or share with them.If we share with them something that interests them, they will be more likely to repin and like our content.
I use a lot statistics from different social networks in order to find out what interests my fans have. Social Media is a very powerful tool when trying to find out information on your target audience. Today I will tell you what information we collect about our audience on Pinterest.
In order to start using Analytics on Pinterest you must have a business account and you have to activate analytics. You can do this in your account settings. Once you’ve done that, the next day (takes a while to gather the first data) you can check your statistics for your Pinterest account and your website. The statistics of this network are divided into 3 main sections. Let’s check them out!
Pinterest Profile statistics
In this section you can see the results you are having with your Pinterest profile. You can see how many impressions (times you appear in the feed) and how many visits (people entering your profile). In addition you can see what pins have the most repins and which board they were pinned from. This can help you see what kind of content is more successful and what your most effective boards are. You can also see which pins have been liked and what pins have generated the most clicks … This data will help you know if what you’re doing on Pinterest is giving you good results or if you have to change your strategy.
Statistics about your audience
The data in this section will help you learn a little more about your audience. The first thing you have in this section is the demographics this will allow you to see the sex, country of origin and the language of your followers. The sex thing may be a little biased and tends to appear that there are always more women than men, since Pinterest is a social network mostly used by women. The second part and one of the most important parts in Pinterest Analytics is the section on the interests of your followers. You can now see what kind of content your followers are most interested in, what boards they are Pinning your content to and what other companies they are interested in. This data can help you figure out what content your followers are most interested in.
Your Website Data
And last but not least is the data collected from your own site. Here you can see which pins added from your web have had the most impressions, most clicks, most repins and what boards you can find them in. This will help you see if you are creating content on your website that visitors are pinning to pinterest and which post are driving the most traffic to your site .
If you have any questions please leave a comment below.
PS. If you want to increase your Pintrest traffic to you site, don’t forget to download your FREE Pinterest Blogging Group Board Spreadsheet. Growth Hack your sites traffic NOW!!!!!!
Thats amazing. I have seen others praise the traffic generated from pinterest. So I’ve tried to be more involved in it lately.
This is so helpful! Pinning to refer back to ????
Super helpful post, thank you! I love Pinterest Analytics but you’ve pointed out some things I’ve never seen before! Awesome!
xoxo, Sam | thehauntedhousewife.com
Thank you for explaining the analytics section of Pinterest! I have always looked at them, but I never really understood what they meant!
Thanks for this great information. I didn’t realize there was a Pinterest analytics! I will check it out =)
Pinterest is my favorite social media also and drives the most traffic to my site.
xoxo, Jenny
Thank you for this informative article. I didn’t even know that Pinterest had an analytics.
I had no idea there was analytical with Pinterest either. I’mm new with my blog and this was great information. thanks so much!
This was very informative! I have a business account, but rarely look at my analytics. Although, Pinterest is always the highest traffic referral to my site so I really need to pay more attention to it.
I’m going to have to sit down and really take a look at my Pinterest stats. I don’t get much traffic from it, so I don’t really spend a lot of time on it. Visiting from BSS on Facebook.
I hadn’t checked out the audience portion of analytics before. I went to mine while reading this article and was surprised to find two categories of interest I didn’t expect. It gives me an idea of what to focus on to reach my audience and have them interact more with my Pinterest.
I haven’t really checked mine before, but I will now! This is great info, thanks for sharing!
Brian,
Many thanks for the vey helpful post. I was not aware of the Pinterest analytics option available before but with your help and guidance I now have it all set up.
So far my Pinterest traffic is quite small but at least it’s engaged and targeted as the folks coming to my blog from Pinterest say longer than anyone else.
Brian thanks again for sharing your experitse and I’ll keep working on my Pinterest skills
Best wishes from the remote Thai village blogger
Peter
This is really very helpful. As a person who wants to learn more about Pinterest but has been delaying it for no reason at all, this is something that would definitely help me. Thank you so much for this!
I had never heard of Pinterest analytics, does Pinterest charge for a business account? This is a great article that breaks down Pinterest, thanks for sharing!
This is really great info. I love Pinterest and need to build it up more.
So helpful! Thank you! I am needing to build up my Pinterest but have been procrastinating. This is just the little shove, I need!
Jamie // The Juneau Home
http://thejuneauhome.blogspot.ca/
I haven’t used pinterest analytics very much, but after reading this…makes me realize I’m missing out on some helpful data. Discovered you via the FB blogging group…looking forward to future posts!
This is so insightful! Pinterest has become a huge tool in growing my blog’s audience lately!
I love Pinterest! It drives traffic to my blogs more than any other network. I love that they have their own analytics, which helps me understand my audience much better. – HilLesha
This was just what I needed to step up my Pinterest game. I didn’t even know they had their own analytics! I’m a brand new blogger so I need to step up my game in everything lol Thank you so much!
This was really interesting and insightful to read through, thank you!
Bookmarked this page for educational reading later when I’m home! I’m dying to get better at Pinterest! thanks for sharing, Leanne X
Very informative thank you
Great tips! Thank you!
So much great information! Thanks for sharing
Thanks for sharing all that info! Super helpful.