Marketing can boost sales, enhance online presence and raise brand awareness, but not all strategies are successful. If you’re looking to attract more customers and increase profits in 2021, it’s essential to be aware of pitfalls. In this guide, we’ll discuss some common mistakes to avoid.

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Failing to invest in SEO

Search engine optimization is a digital marketing technique, which utilizes the popularity of search engines to drive traffic and create leads. Over 80% of online sales begin with a Google search and search engines are becoming increasingly prominent in our daily lives. If you’re not receiving visitors to your website, or you’re struggling to be seen online, investing in SEO is an excellent idea. If you’re not an expert in digital marketing, it’s wise to search for a reputable SEO agency with an outstanding track record. SEO experts can analyze existing and previous campaigns, recommend changes for a new, targeted strategy and help you command more attention online by improving your search ranking. Failing to recognize the potential of SEO could leave you lagging behind rivals and make it difficult to attract new customers and connect with existing clients.


Using social media solely for advertising

Social media platforms provide incredible opportunities to advertise products and services, but web users are looking for much more from brands today. Consumers want to learn about brands and get to know them, they want to engage with businesses and they want to build relationships. Use social media to communicate with followers, to talk about what your brand stands for and show off its human side and engage with your customers. It’s important to make customers feel that they are valued. Using social posts and communication channels is an excellent way to avoid over-promotion and find the right balance between advertising products and getting to know clients.


Casting your net too wide

One of the most significant mistakes companies can make in 2021 is casting the net too wide and failing to recognize the importance of targeted campaigns. Define an ideal buyer, get to know your audience and make sure that every strand of your marketing strategy is relevant to the people who are likely to have a genuine interest in the products or services you sell. If your campaigns are too generic, they may miss the mark and if you try and use too many techniques, you run the risk of missing out on creating high-quality leads. If you’re running a social media campaign, for example, choose apps that are most popular with your target customer, analyze the popularity of different content types and use language and imagery that will resonate with buyers.

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Marketing can have an incredible impact on brand image and sales, but it’s not a miracle cure for brands and businesses that are struggling to attract customers. To succeed, you have to target the right buyers, streamline your strategy, analyze performance, engage with your ideal customer and be prepared to seek expert help if you don’t have the relevant experience or access to skills on your team.