For the last 15 years, social media has appeared and become a huge part of our lives. In many ways, this is a great thing as we have been able to connect with people in ways that have not been possible before. But are you making social media work for you in the right ways?

 Gerd Altmann from Pixabay


Silly tweets

We all know that the world is changing and offensive humour is no longer acceptable. What was a funny comment 10 years ago could easily get you fired today. If you were prone to making some off humour jokes when you were younger, you might need to hire a reputation management agency. This is especially true if you don’t hold the same views as you once did and have evolved as a person. Don’t let a joke you made a few years ago ruin your life. And going forward, be mindful of what you are posting so that it is not offensive or harmful to anyone.



When it comes to getting those likes and comments on a post, there is a lot that can go wrong. One thing that is sure is that people need to get serious about how they use their social media and post regularly. We are all at the mercy of the algorithm, and unless you are famous, you can’t afford to post when the urge strikes. Make sure you post regularly to make you the Algorithm Master of the Universe. This will mean planning content for weeks in advance so you always have something to post on a daily basis.


Posting the wrong content

A lot of the engagement that you get on social media is dependent on the content which you are posting. If you are posting content to attract customers but are not getting the reaction that you want, you might need to look at the content. The content that you post will attract a certain type of person. If you are wanting to attach a certain type of customer, you need to ensure that to the content that you post. If you are not sure, research what your target audience is interested in and work out your content from here. It also helps to post about trending topics from time to time.


Have goals

It is one thing to post on social media all the time but if you don’t have a goal, you will be wasting your time. You need to focus on what your endgame is and what you hope to achieve. Is it more sales? Is it driving traffic to your website? Whatever your goals are, you need to keep them in mind every time you post something. That doesn’t mean that you have to be a robot and just like everyone else who has the same sort of goals as you. When you are going for those goals, remember to be a human being. You are unique, and you are likely to hit those goals if you are yourself.