Search engine optimization is the process of influencing search algorithms so that your website appears higher in search results. There are some great ways to optimize your SEO and scale your organic search traffic to encourage new customers to visit your site. However, despite where you rank, making sure your website is compelling and user-friendly is just as important in converting customers.
What Is SEO?
Search engine optimization, or SEO, is the act of improving your web content to be more favorable in the eyes of both readers and search engines. You can think of SEO as the process of optimizing a website to rank higher on search engine result pages (SERPs). So, the higher your SEO rank, the higher your business will appear in search engines, so you are more likely to gain new business.
How to Make the Most Out of Your SEO Ranking
Don’t despair if you have a low SEO ranking because, with consistent effort, you can steadily improve your ranking and your website at the same time. For instance, building quality backlinks can direct people to your site from other websites by producing content on relevant websites to get the word out about your business.
You can also make sure to include keywords in any content you produce for your website. Not only will this keep everything you create for your website consistent and focused, it will also increase your SEO ranking. Take a moment to identify all the keywords you’d like to emphasize that correctly represent your business. Keywords are the key to your ranking, so make sure they’re relevant, specific, and exciting. Ideally, your keywords should be between 2 and 12 words in length, with 8 being the standard. Once you have that, you can quickly and seamlessly fit them into any potential descriptions or articles you want to include on your site – if possible, try to also include any keywords in the title of your piece.
Make Sure Your Website is as Effective as Possible
No matter your SEO ranking, if your website doesn’t effectively draw in your potential customers, then any work you put into your ranking on search engines is for naught. Take a look at your analytics to see how long people stay on your site, where they click, and ultimately, how many are convinced to use your business.
Once you’ve done that, you can work on whatever part of your website needs some attention. It’s essential to make sure your website is easy to use and intuitive, to make it as effortless as possible for potential customers to find all the information they need. It may also be worth considering your layout, design, and theme to ensure it’s eye-catching, memorable, and represents your services.
You also need to make your website mobile-friendly. Do as many tests as possible to ensure that your layout converts well on a mobile screen and has responsive and instinctive links.
A website is like a house; you have to maintain it to make it successful. Taking care to keep your website up-to-date, exciting, and eye-catching can improve your SEO ranking as well as make your business as appealing as possible to customers. Making an effort to improve your website can, in turn, positively affect your SEO and vice versa.