If you are looking to try and improve your online presence, you will need to have a strong and trustworthy SEO strategy. That is the case whether you are an individual hoping to improve your personal brand, or you are running the marketing for a business of any scale or size. A good SEO strategy is vital, and it will help to deliver exactly the results that you are looking for. With that in mind, it’s also a good idea to have full control of your SEO strategy, so you can get the most out of it.
With that in mind, here are some of the things that you might want to think about to help ensure that you do indeed have full control of your SEO strategy. As long as you pay attention to the following, you should be able to get so much more out of it.
Claim Your Directory Listings
One of the sneakier areas where you might find yourself struggling to keep on top of your SEO is in directory listings for your business. These can often crop up without you having anything to do with them, and sometimes this might not be done in the most attractive manner, or not really for the benefit of your company. Inconsistent or incorrect information automatically trawled and put together in this way can really harm your business, so it’s essential that you are claiming your directory listings and ensuring that they are exactly what you need them to be.
Start with the biggest ones, the major players in the online directory world such as Google My Business, Bing, Yelp, Yahoo, Yellow Pages and so on – and then seek out the smaller ones, which will turn out to be just as important in the long-term.
Monitor Your SERP Placements
One of the most vital and central metrics that you need to keep on top of if you want to have full control of your SEO strategy is the SERP placement. SERP stands for Search Engine Results Page, and it essentially refers to how your pages are doing on Google’s results pages, as well as other major search engines. The goal is obviously to be at the very top (position 0), and you therefore need to make sure that you are constantly and consistently monitoring your SERP placements at all times.
The easiest and most accurate way to do this is to use a SERP bot, which will automatically monitor how your web pages are ranked so that you can continue to improve and build on your SEO strategy as fully as you would like to. With this kind of advanced technology by your side, you’ll find that you can much more easily and readily keep on top of your SERP placements, thereby giving you pointers and hints as to when you might need to alter or change something in particular.
It’s All About Link Building
One thing to remember about any SEO strategy is that it is usually going to center around link building. As long as you have the link building side of things in place, and you know what you are doing there, you’ll find that the campaign as a whole is going to have much more going for it, and that you generally achieve your overall marketing goals much sooner and easier.
So how can you ensure you are link building in the right way and getting the results that you want? Well, there are several tactics and hacks you can use, and it’s a good idea to make sure that you are using as many of them as you can. If you can get the link building right, pretty much everything else in your SEO strategy will fall into place much more easily.
One general, top-down way to make sure that you are taking fuller control of your SEO strategy is quite simply to prioritize it. If you are not giving it the position and attention that it deserves, you can’t really expect to make from it what you are hoping to, so this is an essential thing that you are going to need to focus on. Keyword research should be right at the top of your list of marketing things to do, along with ensuring content quality and so on as well. Make sure that you are prioritizing your SEO strategy in whatever way you can if you want to make the most of it.
Keep Developing It
A good SEO strategy should always be in development, as you need to ensure that you are rolling with the punches on a regular basis. There are always changes that you will need to make if you hope to keep your SEO strategy in line with the wider marketing world and with your business’ needs, so this is why you will need to have a constant development going on. There are a lot of approaches you can take when you are trying to develop your SEO strategy, so it’s a good idea to look into this and make sure that you have as many of these techniques under your belt right away – so that you can turn to them as and when you need to. All in all this is going to really help you out with keeping your SEO strategy in good shape.
Finally, remember that you will frequently need to broaden out the strategy to include more and more channels for marketing. If you are keeping it all too niche then you might find that you end up not getting the results that you want, and this is obviously something that you need to be aware of. With a vigilant approach to this and to keeping your SEO strategy broad, you are bound to achieve considerably more now and in the future, so make sure you are thinking about how you can do this.
If you can achieve all that, you’ll find you have a much fuller and more all-encompassing control of your SEO strategy.