Something that a lot of brands find useful for marketing is videos. However, a more recent innovation in video marketing is the use of live videos.
Live videos are simply videos that are streamed live so that people see it record in real-time.
Using live video is a relatively recent phenomenon in marketing. Thus, although a lot of people can do this, not a lot of businesses know how to make the most out of it. Given its benefits, it will be useful to learn how to use live videos for marketing your brand.
On that note, if you’re a business looking to incorporate newer elements in your marketing plan, then you should try out live videos for a change. With that said, you first need to find out why live videos will work for your marketing plan.
Why Brands Need Live Video Marketing
Video content in itself is already a useful marketing tool that brands and businesses should make the most out of. Leveling up this medium will make marketing much more effective, which is why live videos are such a powerful tactic nowadays.
In fact, a lot of people make a living off of streaming live videos.
With that said, the appeal of live video marketing is that it gives the feeling of intimacy with people who can watch the video live. At the same time, it creates this sense of missing out if people aren’t able to watch the video live by themselves.
Live video is an excellent way of driving engagement and connect with your target audience. Due to that fact, you should then look at which live video marketing platforms to use for your brand or business.
Live Video Marketing Platforms You Can Use
Since video formats have become that much more engaging in terms of marketing or advertising, plenty of online platforms began supporting this format. Even more so have platforms begun creating features that allow users to create and start streaming live videos.
With that said, below are the following platforms where you can use live video as a marketing tool for your brand or your business.
Instagram is a huge platform that mainly focuses on photo and video content. Thus, it makes sense that IG would also venture out onto the world of live streaming videos.
It’s simple to start streaming live on Instagram. Follow these steps below:
- Press the Camera icon on the top left corner of the screen. You can also swipe right to bring up the camera.
- On the bottom of the screen, tap the word Live.
- Then, tap the Go Live option.
- Once you’re done streaming, simple press the End option at the top right corner of the screen, confirm the end of your stream, and you’re done.
- You can also choose Save so you can keep your footage either in your camera roll or in your Instagram Story.
YouTube is the number one platform people use to post videos on, so of course, it only makes sense for them to have a live streaming option.
Most of the time, though, YouTube uses its live streaming for live sportscasting and video games. For your business, you can use it as a daily new sort of medium to live stream with.
The easiest way to stream live on YouTube is by going live using the YouTube mobile app. Before you can do that, however, you need to make sure you have at least 1,000 subscribers first.
On that note, here are the steps to take to enable YouTube Live on the YouTube app:
- Select the Camera button on the upper right corner of the app.
- YouTube will then ask for your permission to access the Camera, the Mic, and your phone’s storage. Say “yes” to these if you want to live stream.
- Should you need to verify your account, do so as well.
- Once everything’s set up, tap on the Go Live option, and you’re live!
Periscope is a live streaming platform that is connected to Twitter. If your brand already has a strong following on Twitter, then Periscope is the way to go with live streaming.
Make sure that you share your broadcast on Twitter so that your Twitter followers can follow in on your stream.
Facebook also has a live streaming option available for users. Check out the steps below that will help you set everything up:
- On your News Feed, at the Create Post box, click on the triple-dot button to open up more options for you.
- Below the Feeling/Activity option, there should be a Live Video option.
- Then, write a short description or details about your live video.
- After that, click on the Go Live button on the bottom right and you’re good to go.
How to Use Live Videos for Marketing
There are plenty of ways a business can use live streaming videos as a marketing tool. It’s all about finding what your goals are and matching it with the appropriate and cost-effective marketing strategy.
With that said, below are some ways you can incorporate live videos in your marketing strategy.
Organize a question and answer session
If you plan on making your first video, then skip this one and wait to do it at a later time. You should have had more experience first before you consider doing a question and answer session as a live stream. After all, people are just getting to know your live stream. They don’t have much to ask yet.
With that said, when hosting a Q&A session, make sure that there is some semblance of organization in your Q&A. Choose a specific tangent or theme that the questions should lead into so that everything is cohesive and makes sense.
Product reveals and announcements
Another excellent way to use a live stream is to use it for special events and announcements. One great example would be for product launches.
Again, it’s better if you have an established presence already so that this will work well.
Since live streams are time-sensitive, product launches and reveals are a great way of making the stream feel even more exclusive. It’s more intimate and private this way even if you say you’d be streaming to only a thousand or more people.
Streaming a product reveal makes it feel more of an event. Plus, it is a great way of showcasing the pros of a product that hasn’t been out yet or is upcoming in the market.
Sneak peek of what’s happening behind-the-scenes
The reason live streaming is so popular is that it feels like an insider view of everything. People are so used to getting the finished product packaged in a calculated wrapping that a live stream feels like there’s so much that could happen.
Thus, your business can use live videos to show a sneak peek of the behind-the-scenes of your business. It helps build this connection with your audience. At the same time, it makes people feel the human operations behind your business.
Overall, it’s a simple way of building trust and loyalty among your target market. At the same time, it’s a fun bonding session between you and them.
Broadcast tutorial videos or product demos
Depending on your business, perhaps you should use a live stream for broadcast tutorial videos or product demos. It will certainly help get your engagement up and keep people watching since they need to follow every step.
At the same time, people can ask their questions or concerns as everything is going on in real-time. This will make it easier to address concerns that should arise during the use of a product or when learning a specific thing from your video.
If you have a lot of nifty tools and gadgets in your business, then this can be the ideal live stream option for you.
Interview influencers to partake
Plenty of the top Facebook advertising agencies list influencers as a significant help in driving traffic and engagement to their business. Aside from that, influencers also help get more sales at the end of the day.
Thus, you should try and get an influencer to help and participate in your live stream. It will certainly help get you the engagement and views that you are looking for.
By interviewing influencers, you also create a connection with the fans of said influencer who would then support you in turn.
Livestream an on-going live event
Of course, the best thing about live streams is that they’re showing things right as they are happening to your audience. With that said, you can live stream an ongoing live event.
A livestream is undoubtedly going to help the people at home stay tuned and connected even if they aren’t in the event themselves.
There are plenty of marketing innovations in the digital age, and live videos are just one of them. Knowing how it can benefit you should convince you to try it out for yourself. Aside from that, it can help you understand whether or not this medium will help you achieve your marketing goals better.
There are many ways you can use live videos in your marketing plan. In this article, you should be able to find ways to incorporate live videos in your strategies. With some tweaks and further optimization, it should work well enough for your next marketing or advertising campaign.