In today’s post I will talk about link building strategies, which consists of getting links to our page. Link Building does not only consist of other sites linking to you (external links) but also you linking to your own posts from within similar blog posts (internal links). Before we start building external links we must always make sure our blog navigation, internal links and user experience is good. This allows Google to crawl the pages and content, and makes it much easier for the robots to find your pages.
Types of links
There are two types of links. Do you know what they are? (Hint: I mentioned them above)
Internal Links
Internal links consists of you adding links from one page of our website to another, always within the same domain. Internal links improves the user experience and improves the chances of older blog posts being found. A good internal link building strategy allows visitors to go to complementary and related information that may be of interest to them. In addition, it helps the overall ranking of the entire website by sharing its authority. Normally the home page is the one with the highest authority, but if we include internal links, we can pass some of that authority on to other pages.
External Links
External links refers to getting links that point to your website that come from other websites. This is the kind of link building I’m going to focus on today. External links have many benefits.
What is the purpose of building external links?
The quantity and quality of external links are two of the factors on which Google ranks your site. That is why having a good link building strategy can help you achieve the desired results at the SEO level. External link building allows us to:
- Increase traffic to our website and position ourselves as experts in our niche while improving our authority.
- Improve our brand image. It gives us greater visibility. In addition, if we create relevant content for our readers we will create a connection with them and when they have a problem they will not hesitate to contact us.
- Ranking higher in Google. Google understands that a page that receives many external links is a page with quality information. If you appear in the search rankings before your competition it will give you more business opportunities and greater recognition.
How to get external links?
If you want to build external links and see results right away, you can start with these simple steps:
- Find people who talk about you or your company and ask them for a link. Do not forget to create quality content for your readers on a regular basis, so you will have recurring visitors to your website that can interact with your content.
- Look for other blogs or websites that have a similar theme to your page and contact them by letting them know about your content. It is important that you have valuable content and it is useful to their readers … Do not spam other bloggers! It is better to build strong relationships with other bloggers in your niche, so you can have access to a larger audience.
- Guest blogging : Guest blogging is a method where you write posts to be published on other blogs. If you have fulfilled the previous point above and you have good relationships with other bloggers of your niche, you can ask them if you can write a post for their blog and include a link to your blog. It works!
Link building myths
Sometimes bloggers come to me with false beliefs on how to create a good link building strategy, Below I will talk about the most common link building Myths.
- Link building myth number 1: if you link pages with a lower domain authority it will lower the authority of your page: NO! While it is true that it is much better to get link from pages with a higher domain authority, it does not mean that lower authority pages will hurt your site. As long as those links are natural and not penalized pages you will be ok. Having many links will always affect your blog ranking in a positive way
- Link building myth number 2: If you get links very quickly, Google will penalize you: it is not true either! If the links are good and they are not spam, Google will not penalize you.
- Link building myth number 3: having more than one link from the same blog will hurt your ranking. Yes it would be a little suspicious if you have many links and they all come from the same page. If that page has good domain authority, it will actually help you rank your page quicker.
- Link building myth number 4: Links that are not related to your niche market are no good. This is also false! Having links from different niches is recommended. In no case will links from other pages will harm your ranking.
Now that you have seen how important it is to apply link building techniques in your SEO strategy, I hope you start using these techniques and when you start seeing results please share them in the comments below.
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Some more great tips from you Brian! I haven’t had the best results with guest posting so far… think I need to revisit this and give it another go. Thank you, as always, for sharing your wisdom 😉
Thank you Brian for the post! I didn’t think that someone would even consider myth number 4 being true! Learned something new here. 🙂
Thanks for the tips…..I certainly am guilty of believing some of those myths. Thank you for enlightening me!
Excellent information. Thank you for the post.
Wow, these are some great tips for anyone wanting to get started with SEO. Thank you for sharing!
Great post ????????It cleared up a lot of questions. I’ve read so many opinions that weren’t clear in their intention. I didn’t know what to believe. It also makes sense why some sites have contacted me for their own gain. Reciprocal relationships are the only type of relationships I’m interested in building.???? Strength in numbers!
Always looking to learn more about SEO – great post!
Heidi || The Wanderlust Home (www.thewanderlusthomeblog.com)
thanks for that usefull informations.. also visit http://www.techwiki.in
valuable write-up
Hi Brain, Thanks for sharing your knowledge with us. Great Post
ohh thanks for that usefull informations ı need use them on my blog too..
https://uploads.disquscdn.com/images/df60be81736387bb87367239336179526055ec276dcda6f8490b9357fbea3b1b.jpg
Thanks for these tips! I’m always looking to increase my SEO as I’m new to the blogging world – I’ll get started right away. http://www.tscarson.ca/
Thank you so much for the great tips! I’m going to have to try them out, and get back to you with my results <3
Thanks for these tips! I will keep working on both the internal and externals!
Natural, authentic link building does take intentional effort but is doable! Do you think it’s better to have external links embedded in keywords for your site or in the name of your site?
Useful tips! Very informative, I’m saving and sharing this!
Pammy – joyfulsource.com
Hi Brian,
I just wanted to pop in and tell you that this post is just terrific! I really got some good info here especially the myths of link building! I think that list clears up a lot of the misconceptions of what is acceptable and what is not in regards to building a link profile. Thanks Again!
Cheers
This was discussion in Heidi’s group Brian. I’m glad you wrote this, it’s a more realistic explanation than what I’ve read of late. Linking out and in to sites that are related to your content is key. Building relationships helps a great deal.
Great tips, I`ve been looking for something like this, thanks
Over the 5 year span of blogging I have built LOTS of links!!! 🙂
Hey Brian,
Great post once again. I really need to get on the guest posting to build up my links, thanks for the reminder!
This was so helpful. I always heard the term link building thrown around, and thought I understood it, but your article helped me understand it in layman’s terms! Thank you!
This is a really great post full of tips and more. Now to implement them.
Great ideas. I liked the myths you shared. Really eye opening.
I also do SEO besides from blogging and this is a nice article. Thanks for sharing! Also getting ready to prepare a blog for SEO management on blog posts so maybe we can share links once I do. Stay tuned! 🙂 (www.fit2fash.com)
excellent article !
Great article! I love that you tackled these myths, there’s so much incorrect information that you can pick up here and there and it just ends up harming you. Thanks for the guide!
Very informative post! Learnt new things about external links. Thanks 🙂
Hi Brian interesting reading I will have to try some of these tips,
good ideas! I use internal and external links sometimes in my blog posts.
i like your link myth portion of this post. very true
Love the myths that are dispelled. Too much misinformation is going around.
Oh yes – Internal Links = SO VERY IMPORTANT!! And plus, it sparks LIFE into old posts!
This is awesome! Thanks for the help! I was confused about external links and now I can complete that goal by guest blogging! Thank you!
Some interesting link building myths 🙂 Thanks for the interesting post..
I’m so clueless when it comes to SEO . Thanks for the help
Thanks for the tips….always so much to learn!
Thanks for the great info
Love the breakdown of all the different myths! A combination of internal and external links, along with quality content, is a great start to creating an SEO-friendly blog
Thanks for making this particular topic clear for me. As a new blogger this is helpful. Thanks for sharing!
This really clarified quite a few misconceptions I had about links! I believed every myth for starters! I am pinning this post to refer back to again and again! Thank you!
This is so helpful, especially the points on external links. Cheers!!
This is very helpfull post thanks Brain sir
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What should the strategey to get quality backlinks for my http://www.laptoprepairhomeservice.in website
Wonderful tips. I need to work on those external links. Any more pointers on that?