Being a social media manager can be a lot of work. You have to make sure your posts are legal, and you have to keep an eye on the comments. If you don’t, you might find yourself in hot water with the law. Here are five tips to help you avoid lawsuits from your social media posts.
Get correct permission for content or media assets you use
If you’re using someone’s image, don’t forget that they might have an exclusive right to it. So before you post it on your social media account, be sure to get permission from the person who owns the content.
As a general rule, the content owner has the final say whether or not they will allow you to use their work in any way. Even if you’re using a small piece of their work and giving credit, that could still be problematic.
If someone at your company creates a video and posts it onto your social media account without getting permission, they violate the copyright law by posting someone else’s copyrighted work.
To avoid this situation, make sure you only post content from people or companies who have permitted their work to be shared.
First and foremost, you should always disclose any advertisements on your social media account. Make sure you mention the brand name or product in the post first, followed by a disclosure that they were paid for.
If you don’t do this, people might think you are trying to sell them something. It’s not fair for people to believe that! By disclosing your ads and mentioning them in the first sentence of your post, you’ll be helping prevent any misunderstandings from happening.
Don’t post sensitive or private information.
Social media is a great way to build brand awareness, but you have to be careful with what you say. If you post private information, such as employee names or customer numbers, you might end up facing legal action.
This includes sharing personal details publicly from employees or business owners, including accidents on work premises or speculation on various incidents and even items you might see in the news. Especially if someone needs to seek legal representation for wrongful death claims or other legal issues that can be complicated thanks to social media posts and activity, it is better to say nothing until you have sought legal advice and know what you can say without repercussions.
If you have sensitive information that’s not public knowledge, don’t share it on social media. It’s not worth the risk of being sued.
If you’re going to post personal details like this, make sure they’re related to your job duties and nothing else.
Keep an eye on comments and responses.
If you use social media for business, you should always watch the comments and responses.
If your comment or response goes against the law, you could be held liable. You don’t want to cause any problems with your company or reputation because of a simple mistake. This cannot be easy to do when there are so many comments to monitor and responses to read.
A great solution is setting up an automatic alert system. This will send a notification when something goes wrong so you can take action immediately before it’s too late.
You also need to stay on top of new laws constantly being passed. If a new law comes out, it’s essential that you know what it says and makes sure your employees do too. This way, if anyone breaks the law, they’ll be in trouble and not you.
It’s easy in the short term but challenging in the long term when you have to watch over everything manually.