Entrepreneurs have many tools at their disposal to make a great website. However, that doesn’t mean that designing one is a simple task. We’ve put together eight design tips that can help you create a much better website for your business.

Source: https://unsplash.com/photos/67l-QujB14w (CC0)

 

1. Focus on your content

 

People visit websites for content and information, not to look at a pretty website that serves no purpose. Focus your attention on creating great content and design will naturally follow afterward. Make absolutely sure that you’re not prioritizing design and place an emphasis on offering customers value through your website.

 

2. Reduce the number of colors you use

 

You should only ever be using a handful of colors in your color scheme. Don’t go overboard with lots of different clashing colors and try to stick to colors that complement each other.

 

3. Make navigation clear

 

Nobody wants to navigate a maze of links just to reach what they want. Make sure your navigation is clear and simple to use. Ensure that it’s available on every page as a menu and don’t make your pages complicated.

 

4. Keep your audience in mind

 

Whether you’re designing a business website, a simple storefront, or a portfolio page, you should keep your audience in mind and design around their needs and preferences. Guides like this one at https://www.brianmanon.com/10-ways-make-better-use-business-website/ can be a great resource to help you decide how to best appeal to your audience.

 

5. Minimize the number of fonts

 

Fonts are a great way to add some personalization to your website, but using more than two or three can be extremely jarring for users. Keep the number of fonts to a minimum and make sure you’re consistent throughout the entire website.

 

6. When in doubt, hire a service to help

 

Services like https://integrateditsolutions.com/locations/hawaii/ can be a great help when it comes to planning and designing a website. Entrepreneurs should be encouraged to make their own websites so they learn about good web design practices. However, if you’re short on time or have money to spare, then hiring a service is a good idea too.

 

7. Remember the importance of search engine optimization

 

Search engine optimization (also known as SEO) is a series of techniques that helps your website appear higher on a Google search result. It’s a rather complicated concept to understand at first, but it’s fairly easy to learn once you get the hang of it. It’s all about using proper keywords to appeal to audience intent, but there are also technical aspects such as building your website for all platforms.

 

8. Design for mobile as well

 

And speaking of building your website for all platforms, don’t neglect to test your website on mobile devices too. Most website builders and related services have responsive designs which means they automatically fit smaller devices. However, it’s still worth checking on your smartphone and a tablet if available.

 

Hopefully, these web design tips will give you a better understanding of what makes a great website and how you can apply those concepts to your own pages.