Almost every business these days has a website. That website is usually a great place to talk about your business, advertise your company and draw more attention to your products and services. Unfortunately, a large majority of business websites are frankly just terrible. In fact, many business websites are heavily underutilized, creating a rather useless website that is easily forgettable or unneeded.
So in this post, we’ll be offering 10 ways to make better use of your website and how they can help improve your online presence.
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- Have a blog
Blogs are a great place to talk about your business, talk about your latest products or even partner with influencers and other businesses to create fun and interesting content. Having a blog means that you’ll need to keep it up to date on a regular basis, but this can be fairly easy if you’ve got a lot to talk about. You should also be linking these blog posts on social media pages and sharing them around to get them to spread. This will improve your search engine optimization and ultimately make you easier to find.
- Add sharing widgets
Giving your visitors the opportunity to share pages on your website (such as product pages) can help spread your business via word of mouth on social media. It’s a small addition that can go a long way.
- Add a way for customers to contact you
Many businesses forget to put their own contact information on their website. The basics include your phone number, address and social media pages. However, you might also want to include a live chat option if you find yourself frequently providing live support for your customers. Alternatively, you could create a knowledge base to provide your customers with all the answers they need on a convenient page.
- If you have a marketing campaign, you need somewhere for users to go
Pouring money into web marketing and advertising can be a great way to get some instant attention, but if you don’t have a good website then it’ll make it harder to trust you. You ideally want to have a fantastic website with many different landing pages that explain your products and services with zero fluff.
- Have a news page
A great way to keep your audience updated is to simply add a news page to your website. This page should show all of the latest developments in your business such as new products and services. These entries should also be sharable with social media widgets.
- Improve the navigation
Navigation on a website is surprisingly important. The last thing you want is for someone to click five different links before they get to the content they’re looking for. Test your website thoroughly and make sure that you’re not wasting clicks or creating unnecessary complications with your navigation. A website that is easy to navigate results in a better user experience.
- Add video content
Video content can cover a huge range of different subjects. For example, you could use videos to explain your products and services, they can be used to answer common questions or they can even be videos made by influencers that cover your products. Just make sure you get permission before you use any videos that you don’t own yourself.
- Sell products to your customers
Being able to visit a company’s website and buy directly from them can be extremely convenient. As such, we highly suggest that you build some kind of online store with your products and services. Using an eCommerce platform is the easiest way to achieve this, but if you already use a managed platform then you might already have an option to add products and services that you can sell.
- Add a search function
A search function makes it simple for your audience to find what they’re looking for. The search function could cover the entire website, enabling them to search through your news and blog posts. Alternatively, you could limit the search to products and services you offer so they can find exactly what they’re looking for.
- Add a frequently asked questions page
An FAQ can cut down on the number of support emails and calls you get. Look at your emails and call, count up the most common questions or queries you get, and then place them on the page with their answers. This makes it easy for your customers to get support for the most common problems they might face.