Google makes tones of adjustments to their algorithm every passing year and understanding the crucial ranking factors can represent the difference between online success or failures. Last year, there was a more significant push for HTTPS (Hypertext Transfer Protocol Secure) websites. Nowadays, mobile speed page looks to be the effective ranking factor to focus on. As per the recent research, awesomeness is the key to get top ranking in Google. But with more than 1 billion websites, how do you create awesomeness? So, with Google evaluating a site based on thousands of ranking factors, understand where to focus your SEO strategy in this year for the greatest achievement that might seem impossible.
But the good news is effective SEO ranking factors are going to continue to adapt to the user. It simply means that SEO trends already present in the industry have a strong presence in the present algorithm and with little innovation and individuality, it is totally possible for you to get a #1 ranking in 2019. While ranking factors are far from limited to just 7, the factors that highlighted in this post are one, we consider to be the most effective for this year.
Here are effective SEO ranking factors to pay attention to.
Effective Direct Website Traffic:
It basically comes from users accessing your site from a bookmark or typing in your website URL. It is a very important factor to get the #1 ranking since it drastically impacts the 1st 10 positions on Google. Do you know you can‘t get top ranking if you have low direct website traffic? So, in order to increase your direct website traffic, you should offer a powerful user experience to your users. They are more adept to revisit a site that is easy to navigate and answer their queries in quick time. Once the user experience gets solid, you then need to start campaigns to generate brand awareness. Although branding campaigns typically have a low ROI, their value can be increased when good direct traffic is generated, that, in turn, can improve organic traffic.
You can pay social channels to increase brand awareness like, Facebook, Instagram, Twitter, and even LinkedIn to generate brand awareness.
Precise Search Intent:
Understanding user’s search intent is important to create pages that drive organic traffic. CoSchedule realized a 95% increase in traffic by implementing proper SEO content strategy to be organized with precise searcher intent. And on the other hand, Google has also updated the search intent rules with the featured snippet, specially designed for multi intent queries. So, to understand what your target searcher intent is, you need to focus on Google analytics to know what users are searching for.
“User flow” & “site search” like reports will give you a brief idea about what users are looking for. You can also see search analytic report in the Google console.
It is one of the best SEO Ranking Factors. Despite the fact that keyword research is not needed to rank #1, however, it still supports quality content creation. Unlike traditional keyword intent, today’s keywords serve the roadmap for the right content writing strategy. By thorough research & data mining, you can find keywords gems that have average value but a high-click through rate for your targeted users. So, as the industry continues to talk about the impact of negative keywords, you need to thoroughly identify your primary keywords and engage them in topics like blogs & article that suits your targeted audience.
Regularly validate your rankings for the primary keywords and specific keywords for your business that you’re targeting with each blog or article topic.
There are 3 important keyword tracking tools that you can use:
- Rank Tracker from Moz
- Word tracker scout
- Keyword shitter
- Keyword position checker
Create Less Promote More:
According to a recent survey done on top SEO Trends 2019 to get better ranking, it concluded that businesses spend 30% of their time creating. Rest 70% of their time expanding their reach in different formats to reach to a wider targeted audience. But, in actual, they should look out for who it can help. Reach out to them. Share it on all their networks.” They don’t expect organic SEO to do all the heavy lifting. Instead, let others know you’ve had valuable content to share. Be creative in spreading even a small word. And remember, Google is watching everything you are doing.
- The first initiative you have to take is making it quite easy for your users to share content by including sharing icons on every social media post.
- Next, don’t forget to include the most leading social channels for your industry.
- Lastly, regularly post content on your social channels.
- If you’re active on your social media, you’ll definitely pick up a lot of shares. Thank those who share your content and always respond to comments in time.
- Save time by using social media management tools to manage regular posting for you.
- There are so many free & paid versions, find the best social media tools for you.
- If you’re using an automation tool like HubSpot & Act-On, you already have this covered.
Checking out who is linking back to you is one of the important SEO Ranking Factors. If you see nobody is linking back to you, then why should not Google. Links from other sites back to your site can be proven outstanding, especially, if they belong to sites that Google respects. Alternatively, links that Google declares as blackhat can badly impact your search engine rankings.
A recent research study shows that there’s a mutual relationship between quality backlinks and search rankings. So, here some important points that you need to follow to get top on the google through backlinks that help you build a good process for link acquisition.
- First thing you have to do is check your backlinks thoroughly.
- You can easily, without any hassle, run a report using the Moz Open Site Explorer and SEMrush Backlink Checker.
- Download your data and give a look to those who are referring to your site.
- Also, don’t forget to check out your competitors’ backlinks. Identify who’s linking to them and explore more backlink opportunities.
- Last and most important thing you need to follow is to keep track of your brand & its reputation with the help of best social monitoring tools.
- Receive mentions of your brand will help you build a relationship with the industry’s leading brand companies and in turn increase the productivity of your business.
So, now you will be aware that backlinking is also the core foundation to get #1 rank on popular search engine platforms.
Influence the Power of Influencers:
You may have heard before that influencer marketing has dead, but we can guarantee you that if any influencer links to your post, a swarm of traffic will follow. But, you can’t approach an influencer and request him to promote your content. Why? Because the time the influencer see your first paragraph of content, they’ll understand what your objective is. Seriously, it’s a complete turnoff. They get tons of content promotion requests each month.
Here’s what you can do instead. Influence & motivate the influencer to share your content.
- First of all, check around the featured top blogs.
- Identify which bloggers have the number of followers on top-rated social media channels like Twitter or Facebook.
- Read their tweets on a regular basis. Search for their interviews online to identify what motivates them.
- Create a blog post based on research. That would get you targeted traffic because blogging has the potential to convert.
More Engaged Snippets:
Engaged snippets can greatly boost your click-through rate and reduce your bounce rate as it gives users more of a preview of your published content before they click on it. Apart from it, it uses schema to markup your content and data for better visibility in Google search results. If SERPs (Search Engine Result Pages) is the main door to your business and your content pages are the interior, showing users that your website is worth their time. By building understandable, eye-catchy and high-quality content for your website, you create a warm place for your customers.
Ready to dive into the SEO Ranking Factors?
Just remember the importance and inclusion of changing SEO Trends over time. Because SEO is only a fad that seems to phase out soon. Generally, it’s something your website needs to focus on right now and in the future as well. If you’re just at the state to implement SEO trends 2019, you’re a bit behind in such fast-moving digital world. But it’s never too late to implement the Ranking Factors too that we just talked about. Don’t get panic. Initiate with a few, and move forward on to the others. Monitor your results carefully. Checking your website traffic on search ranking regularly will help you validate your SEO strategy. Sooner, you’ll be able to make your own way toward the top search results on popular search engines. No one knows you might even be able to claim that #1 spot.
Stephen Forde is the CEO of Media Fortress, a digital marketing & web hosting firm. He helps clients grow their web visibility through all aspects of digital marketing.
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