Hashtags on TikTok help the users to find the content and share it with their circles. You must have a strong hashtag strategy to build your presence and gain high TikTok engagements. TikTok hashtags gain discoverability, boost your TikTok content, and reach a vast number of followers.
Your TikTok posts reach giant eyeballs if you utilize trending hashtags, and also it helps in increasing comments and likes counts. FYP “For You Page” of TikTok boosts your posts on particular hashtags and brings your video content to massive users.
Hashtag strategies also help in identifying the actual competitors. Analyzing the content that has the same hashtags is a great way to catch the content ideas. With working in the right way, hashtags provide tremendous benefits and grow your presence on social media. Thus, utilize the hashtag strategy to your maximum advantage.
7 Effective Hashtags Practices On TikTok
Here are the seven effective hashtags practices that help you most to maximize your hashtags on the platform.
Grow A Hashtag Strategy On TikTok
Bringing out the objectives for your campaigns is the first step in a powerful hashtag strategy on TikTok. What exactly do you want from TikTok? Choose the fundamental objectives like receiving quality TikTok fans and gaining dollars from your social activity. And also, take care of smaller objectives like growing brand awareness, increasing engagement, web traffic, or building the audiences for your brand.
The second thing in hashtag strategy is to ask yourself what you want to try to reach? Researching more on your potential audience helps you identify the hashtags they use most for their TikTok posts. Check those hashtags that are relevant to your campaigns or brand. It makes you create content that targets particular hashtags. Lastly, fix if you need to obtain massive exposure or perfect video content within your niche or industry.
Notice Influencers Hashtags On TikTok
Learning the best things from others is an excellent strategy in any social media network. So, find out the famous influencers on TikTok via various tools that are available online, then find out every hashtag they are utilizing on their TikTok posts.
Quickly you could discover influencers on the platform, bringing you to sort various searches via engagements, followers, views per video, & likes per video. At most, the top ones on the platform use the famous hashtags that are most trending.
User-Generated Content(UGC) is the perfect way to grab TikTok power. Notify the influencers sharply that they use hashtags on the platform and utilize them for your next post’s guidance.
Bring Out Every Trending Hashtag
TikTok brings out a trendy thing when compared with every social media network. TikTok crowns when it comes to trending hashtags. Check TikTok’s Explore page regularly to find out the trending hashtags at that specific time. Thus, creating your TikTok content around that particular trendy thing gains you maximum exposure.
There are various trending hashtags on TikTok in multiple categories depending on the content type: health-related, friendship-related, dance-related, food-related, educational, craft-related, beauty-related, and motivational content. Here are some famous hashtags on TikTok: #foryoupage, #viral, #tiktok, #trending, #comedy, #foryou, #fyp, #duet, #funny, and #tiktokindia.
Participate In Challenges On TikTok
TikTok shines as a massive ground for challenges. Thus, participating in TikTok hashtag challenges helps you to grow your following base. These hashtag challenges on the platform inspire many users to bring out the trending content of their unique version, which could be more significant for building awareness and reach.
Here are some significant hashtag challenges on the platform:
- The “Beautiful People” challenge
- The “Old Town Road” Challenge
- The “celeb Look-Alike” challenge
- The “Renegade” challenge
There are many challenges on TikTok, and many new challenges are introduced every day on TikTok to participate in. Research and find out the one that specifies your niche or brand, and ensure to add the hashtag in your post’s caption.
Identify Hashtags Surrounding Famous Events
TikTok Event hashtags are a great way to attain massive reach and new audiences. Is there any event in the universe that can be trending? If there are any events, check out the hashtags events utilize and include them in your posts on TikTok. Make video content surrounding a famous event, such as a new show release or debates. Your video content has a massive chance of being added to the FYP(For Your Page) on the platform.
This flow-moving strategy to the hashtags on the platform is a perfect way to get a trend in a short time. You could utilize hashtags used to celebrate special holidays, upcoming events, and occasions. The content calendar for your brand’s social media must include occasion plans that audiences never miss. Utilize these to gain the interest of your audience.
Know Your Target Audience
You can say which content type performs well for your campaign or brand when you start posting. You need to analyze more on TikTok Analytics to understand your posts’ performance, such as content insights, follower insights, and profile views.
Even you could find the total comments, total likes, total shares count of every post, average watch time, total video playtime, audience territories, and traffic source types. You should know the content type that works better and doesn’t suit your audience. Ensure to provide your audience what they want while developing content, and utilize the hashtags that help grow more followers.
You need to upload regularly so that you won’t lose your target audience. In simple words, you want to upload at least two or more times every day to achieve more traction.
For perfect results, upload on the platform when most of your target audience is active. So, you want to know your target audience’s active time and location too. For example, 6 AM to 11 AM and 6 PM to 10 PM could be perfect for posting TikTok videos. If you upload at the correct time, it strengthens your post and brand credibility with massive reach.
Consistency Is The Primary Key For TikTok Hashtags Success
There are no short routes to success. Utilizing the steps mentioned above with challenges and trends can make your followers more interested and excited. Thus, these things effectively lead to excessive engagement, and you would be on the right path of growing a successful presence on TikTok.
Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter!