Staying productive is the key to success. From web development and web support to accounting and finance, professionals rely on productivity tools that help them stay ahead of their competition.
 
For marketing and social media practitioners, efficiency is more important than ever. The idea research, marketing, launching the product – all of these processes involve a wealth of research, analysis, testing, and other steps.
 
To stay on top of social media trends and to promote their clients’ products and services, social media managers use various programs, apps, and tools. If you are in the sales and marketing industry, the seven productivity tools below will help you with social media scheduling, product ideas research, campaign performance tracking, and much more.

 

1. AgoraPulse

 

If your potential customers prefer such social media platforms as Facebook, Twitter, or Instagram, AgoraPulse is for you.
 
AgoraPulse is the perfect productivity tool, which allows you to manage your Facebook and Twitter messages in one place. With this program, you may schedule, run tests, create quizzes and promotions, as well as monitor and analyze how your ads perform.
 
The analysis of competitors is essential for every sales person. AgoraPulse can help you with this. It compares your Facebook page with the one of the competitor’s and provides you with results necessary for brand advertising.
 
AgoraPulse has various levels of subscription, all at a very reasonable prices. Another great thing about AgoraPlus is that you may try it out for 14 days for free. However, if you are not sure if AgoraPlus is for you, you may renew it up to four times! Therefore, if you are still not sure after 28 days of testing the program, you have another month to continue testing it.

 

2. Ahrefs

 

For marketers with the focus on Search Engine Optimization (SEO) and backlinks building, Ahrefs is the productivity tool to use.
 
If you work on SEO and link-building, you always want to make sure that your efforts pay off. Checking backlinks’ quality and tracking those links’ performance is, even more, important than guest posting or participating in forums and discussions.
 
In addition to tracking backlinks, Ahrefs can help with the keywords tracking and monitoring of competitors’ performance. These features can provide a better understanding of current trends and developments.

 

3. Beatrix

 

Sometimes marketers get overwhelmed with the information they need to go through daily. At that point, they start looking for extra help. Beatrix is the perfect tool that may triple your productivity instantly. It suggests the content the marketer wants to schedule based on keywords provided. After you choose the content that you wish to share with your followers, all that’s left is to schedule them and move on to other tasks.
 
Beatrix also has a free 14-day trial period.

 

4. Brand24

 

You created your brand and advertised it on all social media platforms but still don’t see any traffic on your website. So, what can be done to change this? Brand24 will give you excellent ideas on what is happening on the World Wide Web.
 
Brand24 provides you with access to mentions about your brand across the Internet. It helps you to find where people talk about your brand so you could quickly respond to negative comments or endorse the positive ones.
 
Brand24 has two weeks trial period for you to check all the features and decide on which plan will suit your needs best.

 

5. Buffer

 

Buffer is one of the most popular social media sharing platforms. It is a perfect starter marketing productivity tool for those DIY small business owners or marketers who work on a budget with smaller brands or individuals. The starter package from Buffer is free, which is one of the most important things for those entrepreneurs who are only entering the world of online marketing and social media advertising. The free package includes sharing on one social media platform (you can choose one out of four available), link shortening, optimal timing tool, and other features.
 
For more functionality, you may choose a paid version of the program with the cheapest plan of  $10/month. It includes ten social media profiles, which is, on many occasions, is more than enough for a small business owner. If you don’t have time to spend on posting every day while you develop your brand, spending $10 on monthly advertising is way worth it.

 

6. Zopim

 

For those, who’s website is the first point of contact with customers, the provision of exceptional service in real time is critical.
 
Zopim is a live chat addition to any brand’s customer experience. It identifies customers’ interests and helps marketers retain them longer on companies’ websites.
 
Personalizing customer experience is the key to a great customer service. Zopim can make those efforts easier and smarter for any sales professional and small business owner.
 
To find more productivity tools, visit MAZCLOUD – the online directory of programs and apps that can help any entrepreneur to run their business efficiently.

 

 

About the Author:

 

Masha Zakharenkova is the founder of several startups, eternal student and a passionate business consultant. Her favorite quote is: “The more I learn, the more I realize how much I don’t know.” by Albert Einstein

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