Becoming a digital marketer and building your own marketing agency can be one of the most rewarding things you can do. And while starting a digital marketing agency can be difficult, it is possible. Renowned digital marketers like Alex Becker didn’t just build their marketing agencies overnight; there is a process you will need to follow.

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During this process, you are bound to make some mistakes, but that should not stop you from making your dream a reality. Here is a guide to help you start a successful digital marketing agency:

Step 1: Grow the Needed Skills

The basic marketing principles might be the same; however, the digital marketing skills and tools you need to become a successful digital marketer are continuously evolving. It is, therefore, vital to educate yourself about digital marketing agencies. You can build your skills and advance your career with an online course. Use your time to learn everything to get the skills you need. Some skill that you will need to become a successful digital marketer are:

  • The ability to analyze raw insights and data
  • Project management skills
  • Knowledge of automation
  • UX skills
  • Advanced social media know-how

Step 2: Find your Niche

Finding your niche will allow you to focus your efforts and time. In the digital marketing world, competition is enormous, and finding your place is important when it comes to being unique. A niche is a section of a bigger category. There are various niches within some business sectors, for instance, e-commerce, higher education, or doctors.

Finding your niche is even more important because different niches have different needs, concerns, and legal restraints. Getting to know your niche also helps you to normalize the process and help you grow and strengthen your value as a professional in that particular area.

Step 3: Get Clients

Getting the right clients can seem like a difficult thing to do. However, the secret is the approach you use to reach them. There is a specific approach you can use to win over customers and keep them. For example, you will need to qualify your business, offer value, generate a persona, and present proposals.

You have to put in the work if you want to grow your digital marketing agency and land more customers. However, you also have to learn that being rejected is a part of the process. And like earlier stated, you are bound to face many failures before establishing a successful marketing agency.

Step 4: Know the Services you will be Offering

Just like you need to figure out your niche, you need to know the services you will be offering. The services you choose to provide must align with your niche. This is mainly because the niche you select will have particular benefits that work best than other options. Some digital marketing services you can offers include:

  • Website design and development
  • Social media advertising
  • PPC
  • Content marketing
  • Email marketing
  • Social media content creation and management

Step 5: Offer Reasonable Pricing

To make enough money from your agency, you need to charge your clients a reasonable rate. One general business rule is that the price you charge must cover the expenses of service and the overhead costs. Therefore, ensure that you choose the right pricing model that aligns with your long-term objectives.


Becoming a digital marketer is an interesting career; however, there is a big competition for expert talent in the industry. Therefore, while working as a digital marketer, ensure that you avoid common marketing mistakes and have a positive online presence. Doing so will help your customers find you and increase your credibility.