Mobile devices constitute a central part of modern human life, and everyone seems to have one nowadays. As per the Pew Research Center’s findings, about 85% of Americans own a smartphone. Therefore, many businesses now have robust mobile strategies, ranging from great marketing plans to mobile-friendly sites. If you wish to know more about why you should optimize your site for mobile, please consider the following points.
- Meet users where they are
Websites are created for customers and prospects to use, so it’s best to design your site with these target users in mind. Today’s reality is that several searches originate from mobile devices, as Oberlo data shows that 55.56% of all web traffic comes from phones. Consequently, if your site isn’t optimized for mobile, you’re throwing away your chances of securing new customers and prospects. Also, several of your website’s visitors will encounter a cluttered layout, missing information, and slow load times, all of which combine to give a terrible first impression. Therefore, consider hiring an expert web design company to create a mobile-friendly site that allows you to be accessible to your target audience.
- Google penalizes mobile-averse websites
Google recognizes the web’s evolution from desktop to mobile, so it now prefers mobile-friendly sites. The company announced that it would switch to mobile-first indexing for all websites starting from September 2020. The undeniable fact that more users are searching via mobile drove this decision, so Google wants to ensure that results that are being displayed first are of the best quality and meet the demands of the majority of searchers. Therefore, any site that isn’t mobile-friendly will rank lower on Google’s Search Engine Results Pages (SERP). Poor ranking on Google’s SERP is a serious concern given that Google is the world’s leading search engine, so optimize your business website for mobile to enjoy improved conversion rates and rankings.
- Guarantee an excellent browsing experience for visitors
A responsive and mobile-friendly site stands out from one which isn’t due to the user experience. Navigation on a mobile-friendly site is intuitive and straightforward, and content sharing is easy. Also, these sites load quickly and have easy-to-read text that readily fits on small screens. As such, having a site optimized for mobile provides your website’s visitors with an enjoyable and visually appealing encounter with your brand, making them more likely to convert into paying customers.
- Establish your credibility
Your enterprise can receive more credibility if its website is functional and accessible on mobile devices, so keep this in mind. Visitors will enjoy a great user experience, encouraging them to perceive you as a credible source for products, services, and information. On the other hand, if your website offers a poor mobile experience, many customers will be put off and seek better options elsewhere. A reported 88% of online clients are less likely to return to a site after a poor experience, so you should optimize for mobile to keep customers coming back and build your credibility.