The rise in the demand for voice-assistant speakers has pushed Google to make voice search an integral part of SEO.
Businesses or websites that aren’t optimized for voice search are losing potential traffic and possible sales. As more people prefer using mobile devices over desktops for their on-the-go lifestyle, voice searches are becoming a thing. People use voice assistants as they are more convenient than typing their queries.
Voice search optimization can help web pages rank well with a specific keyword or phrase. It will increase the incoming traffic and also boost sales on the site.
Consider using voice search on Google and incorporating it into your SEO strategy. Also, voice searches don’t only affect your organic searches on Google and other search engines. It impacts your whole digital marketing plan, which we will also discuss in this article.
Voice Search Optimization
Before you can optimize your website for voice search, plan your SEO strategy or marketing content, you will need data. Data mining can help you to build a plan for your website. Dive into your website’s traffic and data.
Analyzing the pattern of behavior of your traffic can give you an idea of what to do. Although analytics does not provide evidence when a person searches using their voice or a keyboard, you can still gather keywords or answer frequently asked questions.
In an Adobe Analytics survey, most people using smart speakers ask for music (70%), weather forecasts (64%), online searches (47%), and directions (34%).
Knowing what people want can help guide you and your marketing team to create voice-friendly content that Google can detect and rank at the top of their search engine.
Voice Search is Everywhere
Everyone, regardless of age, finds voice searching convenient. Hence, all gadgets and technologies are programmed to cater to users who prefer searching without a screen. That’s why voice search is not simply added to your strategy to cater to a small percent of the population. It should include a well-thought-out plan to work for your business.
There are numerous digital assistants on the market that are used on mobile devices, social media pages, and speakers. Here are some of the most popular digital voice assistants that people use.
- Siri: First appeared in iOS 5 in 2011. It is a digital assistant that users can use to make a call, send a text, set an appointment, and search online.
- Cortana: Launched in 2014 by Microsoft. Aside from performing a similar task like Siri, Cortana can also tell a joke.
- Briana: It is a digital assistant that can perform tasks and can convert speech to text. It uses natural language processing technology. It was developed for Windows PC users.
- Alexa: Developed by Amazon. It is a voice-assistant speaker that can perform daily tasks and control smart devices. You can ask Alexa to play music, stream podcasts, or even order things on Amazon.
The growing number of people using voice searches will only drive Google to change its algorithm to fit voice searches into it. Companies that adapt to Google’s changes are more likely to increase traffic and generate revenue.
Voice Search and Digital Marketing Strategies
Digital marketing has multiple facets to it. It covers social media marketing, SEO, content marketing, and more. Online marketers should be quick to adapt to these changes to benefit their businesses.
Aside from creating compelling content like videos using the best video editing software, posting on popular social media channels, and creating catchy emails, digital marketing experts are also responsible for optimizing the website.
Since voice search is already part of Google’s requirements for optimization, marketing professionals should learn how to create content that can incorporate voice search.
Marketing professionals should consider the following strategies as voice search becomes an integral part of SEO.
Attempt to be the featured snippet or the top search engine result
In the past, being on Google’s first page was enough. You can drive a lot of traffic to your website. But today, everything has shifted. Being on the first page isn’t enough. With voice search, you should aim to be on top of the search engine.
When someone conducts a voice search, Google will offer the first result as an answer to the person’s question. Whether the answer is relevant to the person’s question, they’ll hear what appears on top of Google search.
Voice search doesn’t give users options.
Consider the difference between typing and voice search
When typing, people often use shorter words to do their searches. As a result, SEO managers use shorter keywords to rank higher on Google. But for voice searches, the words are longer.
When using a voice search, people ask longer and more detailed questions. That’s why optimizing your content for voice search differs. You should use long-tail keywords and include the entire question in both the content and in the header.
You can do quick research on Google regarding the topic you are planning to create. In the People Also Ask section, look at common queries people often search for and try to include them in your content.
Optimize for local searches
Screenless apps are becoming a thing, particularly for businesses with a physical location. Most people conduct voice searches when looking for a location or something local-based. So, if you have a local business, optimizing your website for local searches can help.
Target questions asked by your audience
Most voice searches are questions that begin with “What,” “How,” “When,” “Why,” and “Who.” Most go to the search engine to either search for a product or ask a question. Investigate the most frequently asked questions in your niche and write an article or piece of content to address them.
Create readable content
No matter what your niche is, create content that is voice-search friendly. You don’t have to use complicated terms to write an article. Check that what the automated voice is reading is easy to understand. It should be written at the ninth or tenth grade level.
Use Schema Markup
Schema markup is used to optimize some types of content. It is a code that search engines utilize to understand what is written on the website. It is helpful in moving your content to the Google Featured Snippet.
Once you’ve mastered the schema markup method, you’ll be able to help boost your content’s visibility in search engines. Also, make sure that the content you want to be featured should provide an answer that is concise.
Improve page loading time
Both mobile and desktop search results require a fast loading page as a ranking factor on Google or other search engines. According to Backlinko, the average loading time of voice search results is around 4.6 seconds. It’s faster than a typical online search, which is about 8.8 seconds.
The faster your website loads, the better the user’s experience and the lower the bounce rate is. Make sure to resolve issues that cause your website to slow down.
Some of the most common causes of slow page loading are:
- Unoptimized images
- Excessive flash content
- Excessive HTTP requests
- Bad hosting
- Too many ads
Create a mobile-friendly website
Since most traffic online comes from mobile devices, make sure to check if your website has been optimized for it. People use their mobile devices when searching online. They often don’t stop and write their query, but opt for a voice search. Since voice search and mobile devices go hand-in-hand, optimizing for both will allow your website to rank in the Google Featured Snippet.
Continue implementing regular SEO
When you are ranking with your regular SEO strategy, it is easier for you to optimize for voice search ranking on search engines. As a result, businesses with high social engagement and authority domains can rank for voice search.
As more people shift to mobile devices and conduct voice searches for their queries, more websites and businesses should optimize their content. Voice search is a trend that will not go away soon. In fact, a lot of people will invest in voice-assistant devices in the coming years. Soon, it will be common in every household. But for now, optimizing your website for voice search is only one way to be visible in search engine results. Combine traditional SEO strategies with new ones to increase your web ranking. Then, it will drive more traffic and generate more sales.