A big part of having your own business is knowing how to present yourself online. The boarding process has changed and technology is evolving faster than businesses can even keep up. This means that as a business owner, you have to do everything possible to keep up with the competition while keeping up with your customers at the same time. The online presence of your business has to attract people but more than that it has to convert your visitors into actual customers.


You have to engage with people and you have to show what you know and you only get a limited amount of time to do that. That first impression that you make to your customers is crucial, and you need it to be right. There are complaints processes for those who want to raise an issue with online advertising and online communication, and you don’t want your business to be a part of that. This means that you have to do what you can to make sure that you have an online advertising expert witness on hand just in case any complaints are raised about your business. It’s very easy to point the finger at customers getting things wrong, but when it comes down to it you need to say that you’re not doing enough for your online presence. It’s very easy to say that the technology is failing you or the marketing is failing or somebody in your team is failing. But here’s why your online presence is failing to impress.

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  • You’re not doing enough when it comes to engagement. There are so many engagement tactics out there to capture the attention of your audience but that doesn’t mean you’re doing enough. It’s nice to have a high number of followers, but if you’re not getting comments, likes or shares, then your brand isn’t going to be doing well enough. You need to make sure that you’re not just engaging for engagement’s sake because this will be stagnated in the leads. Your buying cycle will stop cycling and come to a halt.
  • You don’t commit. Commitment can be an issue for some, but when it comes to generating new leads what are you doing with them after you generate them? You need to remember that this is a big cycle and you have to generate the lead and guide them through the sales process before converting them into customers. If your leads are not traveling along that pipeline, it’s because you left them somewhere to rot. This will reflect negatively on you and be reflected in your reviews.
  • Your content is lacking. If your content isn’t up to scratch and it’s not optimized correctly, you’re going to find that your online presence is going to be futile. Not only will google have blacklisted you and push you down the search engine results pages, nobody is going to be looking for you or finding you anyway. You need to do more than focus on selling and start thinking about how you are nurturing your leads and turning them into the right prospect.