Once upon a time, having a website and a Facebook page was just about everything a business needed to become successful in digital marketing. Fast-forward 2020, a moment of sleep could mean you end up several levels behind the competition in the digital landscape. In fact, 76% of respondents in an Adobe survey suggested digital marketing has changed more in the past two years than in the last 50.
Presently, it is difficult, if not impossible, to notice a successful business without online visibility. Emerging technologies and tools force digital marketers to adjust to new trends to maintain their brands at the top. So, are you willing to risk your business falling off the apex of digital marketing? If not, then check out these four top digital marketing trends in 2020.
- Direct messaging
In order to get more personal with customers, brands are taking the discussion to the DMs. As a method of smoothing out client support and aiding deals, directly engaging customers or clients is becoming one of the most sizzling digital advertising patterns of 2020. Social media apps like Instagram, WhatsApp, Facebook messenger, and Twitter make it easier for businesses to build better relationships with their customer base. From providing support services to taking orders and perhaps offering promotional deals, DMing customers is proving to be a booming trend in 2020.
- Social media commerce
Apart from offering a platform for businesses to engage their customers directly, social media has also solved a long-term headache of companies trying to influence followers to visit their online stores. Social media commerce means having to purchase items legitimately through web-based media posts or promotions without leaving the website or application. This isn’t exactly new, but since it was launched in 2019 by Instagram, social commerce, also referred to as ”shoppable posts” has been very successful. This means fewer processes involved while shopping, thereby reducing the likelihood of sales abandonment.
For many years, influencer marketing has proven very successful. Previously, the trend was controlled mainly by big-time influencers, but this is not entirely the case in 2020. Instead of breaking the bank and going head-to-head with the large companies for influencers, small and medium-sized businesses have moved to work with micro-influencers. Despite being 6.7 times cheaper than big-time influencing, micro-influencers have proven even more successful due to marketers’ ability to regularly engage their followers. The considerable size of micro-influencer followers also makes it possible to engage prospective customers personally.
The continuous advancement in Artificial Intelligence (AI) is already influencing digital marketing strategies. AI provides valuable customer insights by collecting, analyzing, and applying data in strategies to advance the future of digital marketing. A chatbot is an AI software program that can mimic a discussion (or a talk) with a client in common language through mobile applications, websites, messaging applications, or the phone. This has led to the increasing demand for things like the virtual photo booth, which helps transform every activity into an engaging and fun experience. Whether for promoting or announcing products and events to clients, chatbots are certain to be one of the quickest developing digital advertising trends in 2020.