Have you ever wondered how some bloggers manage to juggle it all? Be on top of all their social media postings, update daily, and produce well thought out content despite having a busy life. In blogging as with life, there is an easy way and a hard way. These days, bloggers are producing the kind of content you would expect from more professional publications, and they have the images to match too.

Image Credit: Pexels CC0 License

 

Don’t be fooled, running a successful commercial blog, and using your platform to create an income isn’t easy. However, that doesn’t mean you can’t attain the same level as others have before you and will definitely do after you.

 

How do you know that blogging is right for you?

 

  • Do you have a flair for writing?
  • Are you able to write content that is uniquely matched to you and your personality?
  • Are you willing to be social and interact with other bloggers, followers, and brands via various methods?
  • Are you unafraid of hard work?
  • Are you able to learn on the go and build your blog from the ground up to something that helps you earn money if you choose?
  • Are you passionate and dedicated?

Once you know blogging is a good fit for you and you are ready to go, you need to master the basics, including finding the right medium for you to publish your blog on and a look and style that fits who you are. Most bloggers tend to opt for WordPress to blog on, but there are other alternatives you can choose, such as the Blogger platform from Google, Wix, Squarespace, to name a few. Once you are happy and ready to go, you need to build your following. Methods include setting up social media accounts associated with your new blog and engaging with like-minded individuals.

 

Tip: if you are in it for the long run, start as you mean to go on and purchase your domain name and hosting, so you have complete control from the beginning. Find a branding that represents who you are and your blog and create a consistent theme so you can be easily identified via your site and social media platforms.

Blogging essentials

 

Once you have been blogging for a while, you will become more and more familiar with the tips and tricks used by other bloggers to help them do what they do a little better and a lot easier. However, we have some ideas you can use from day one to help you get up to speed and save yourself some time and energy when it comes to building your blog.

 

Grammar and spelling

 

We’re not all 100% perfect when it comes to being on top of our grammar or spelling. Use a third-party app such as Grammarly, Jetpack, PaperWriter, and OnlineCorrection. These will help you to make sure your content is up to scratch and help you avoid any glaring errors in your writing. Most of these apps will have free versions or free trials for you to find what works for you.

 

Editing apps

 

Many bloggers invest time and money to learn new skills and master different programs that can help them improve their performance. Photoshop and Lightroom are favorites for photo editing, as are sites such as Canva and PicMonkey. Other handy tools include:

 

 

Social Media Apps

 

Have you ever wondered how people can be on every platform all at the same time while still living their lives? Many bloggers take advantage of using third party sites to help them manage and produce content for social media channels so they can focus on other areas. This may feel like they are cheating, but scheduling automated material allows them the time to engage and create more content for the blog and their readers.

 

Look for programs such as Buffer, Hootsuite, SocialBee, HiPlay, Tweetdeck, CoSchedule to help you master the art of being social and save you time when it comes to updating your feeds.

 

The best way to grow your social media following is to engage and be as active as you can. Post regularly – twice a day on Instagram, more for Twitter, and like and comment on other people’s posts to help boost your visibility in feeds.

 

SEO

 

SEO is a big thing for bloggers. You want people to read your content, and hitting the right level of SEO is the way to do it. Search Engine Optimisation is the practice of optimizing blog posts or any article online to make it rank in search engines when people search for the terms you use.

 

Think about what keywords and phrases you want to rank for. Long-tail phrases are generally considered better for SEO than single word optimization. Then make sure you optimize your posts to include keywords, phrases, and relevant words. Add in ALT text to images – this enables those using screen readers to know what the icon is without seeing it. Use headings (H1, H” etc.) and use bold and italic font decorations to emphasize your words and highlight the relevant information.

 

Content

 

One thing you may hear a lot about in the blogging world is finding your niche and speaking to your ideal reader. The best way to do this is to know precisely what you want to write about. This will save you time in the long run and will enable you to find your voice quicker. Once you know what you are focusing on, you can hone in on your niche. This comes more naturally to some bloggers more than others.

 

Keep your voice as authentic as possible, and make sure you keep your individuality. This will help you stand out more and attract those whom your posts resonate with.

 

When you have created your content and hit publish, then you can go about sharing it and getting it out there to those who need to read it.

 

Remember, blogging isn’t a race; it is a journey, and you need to have a passion for it to follow your journey and experience everything the blogging world has to offer.