Running a business requires different tactics nowadays to what you might have had to engage with in the past. Things are a lot more digital now and, if you want to cater to as many people as possible, you’re going to need a website. A website will give people a space to browse your goods or services online, taking a look at what’s on offer and having the opportunity to actually learn more about your brand or buy what you’re offering. They can do this anywhere at any time. Whether that’s in the evening when relaxing after work, on their phone during the commute or any other time of day or night. Now, it’s all good and well having a website. You’re probably going to want to work with a range of people to achieve this – web designers and developers, copywriters, graphic designers, product photographers and more. But what’s the point in investing all this money and effort if nobody actually visits your site once it’s up and running? Here are some steps you can take to drive traffic to your website!
The Importance of Traffic
Traffic on your website is essentially the equivalent of footfall in a traditional brick and mortar store. As you can imagine, it’s pretty important. The more people who visit your site, the more people who are viewing what you have to offer and may invest in your products or services.
Getting Traffic to Your Site
Now, there are countless ways to get traffic to your site. Different actions will work best with different demographics, so you may have to try a few different options out to find what works for you and your business. Here are just a few suggestions.
- SEO – SEO stands for “search engine optimisation” and is a business practice specially designed to drive traffic to your site. It involves getting your site to rank high in search engine results when people search for keywords relating to what you sell or offer.
- Direct Mail – if you’ve got an older audience, direct mail may work better. Direct mail involves sending information to people via the post. Of course, printing and sending whole catalogues can be expensive, so instead, you can send a flyer or leaflet with your website on it and they can then sign on to look that way. Consider direct mail advertising as an option.
- Mailing Lists – it’s good getting people on your site once, but you’re going to want to get them to come back time and time again. Whether that’s to shop a sale, browse new product releases or simply revisit an item they viewed but didn’t buy. Getting people to sign up to mailing list the first time they visit your site gives you a means of contacting them and drawing them back.
These are just a few suggestions, but hopefully, they’ll help to get the ball rolling when it comes to improving your website’s performance and getting people to actually buy with you, generating a profit for your business.