Every year millions of people make New Years Resolutions. The number one resolution on many peoples list is to lose weight or get into shape. As a online marketer you need to look at this from a business standpoint and how you can make money from it.
The weight loss industry is massive and you can grab a small piece of that pie. Here are a few numbers as of 2013:
- $20 Billion: The annual revenue of the U.S. weight loss industry as of 2013 including books, programs, drugs and weight loss surgeries.
- 108 Million: The number of people on diets in the United States. Dieters typically make four to five attempts per year.
- 85%: The percentage of customers who consume weight-loss products and services who are female.
- 1 Hour: The amount of time spent on daily exercise by people who lost and kept off at least 30 pounds of excess weight for five years.
- 220,000: The number of people with morbid obesity in United States who had bariatric surgery in 2009.
- $11,500 to $26,000: The average cost of surgery, which reduces the size of the stomach.
- $500,000 to $3 Million: The average salaries paid to celebrity endorsers of major weight-loss programs.
- $30,000: The amount of money celebrity endorsers, on average, earn per pound lost.
- $5,594: Cost for a week-long (six night) weight-loss program at Beau Rivage Palace, a luxury hotel in Lausanne, Switzerland. The program includes massages and personal training sessions and discourages deprivation.
Still need some convincing on why you should start a blog? Take a look at this list of the top 100 fitness Entrepreneurs
Different ways to make money from a Fitness Blog
Below I will talk about a three different ways to make money from your fitness/weight-loss blog
- Affiliate Marketing
- Selling Ad Space
- Ebooks
Affiliate Marketing and Programs for Your Fitness Blog
Affiliate marketing is a way of making money online where you as a publisher are rewarded for helping a business such as Amazon.com by promoting their products and getting paid a commission for it.
There are many companies who individually host their own affiliate program, however several outsource their affiliate programs to a large network. Networks like cj.com, pepperjamnetwork.com and linkshare manage hundreds of advertisers. Below I will list a few that you can promote for your fitness blog.
Jillian Michaels
Jillian Michaels has had tremendous success helping people lose weight on TV. Her devotion to helping others has inspired her to create an online program — accessible to the rest of us! Members reap the rewards of Jillian’s extensive fitness knowledge and her weight-loss secrets.
Jillian’s program features online support, recipes, customized exercises, tools, and motivation! And each member gets a customized weight-loss plan based on his or her activity level, body type, and goals. Jillian’s unique triple-threat approach to weight loss — self, science, and sweat — is complete with her famous tough-love and step-by-step advice.
The commission Jillian Michaels offers is three-tiered, so that when you drive more subscriptions, you’ll have the potential to drive a larger percentage of revenue
Three-Tiered Incentives
Tier 1: Earn 70% of $0-$2,600 in initial enrollment fees per month
Tier 2: Earn 80% of $2,601-$5,200 in initial enrollment fees per month
Tier 3: Earn 90% of $5,201+ in initial enrollment fees per month
The Jillian Michaels affiliate program could be found through the Linkshare Network
GNC
GNC sets the standard in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science.
When you join the GNC affiliate program you will be able to build your own online nutrition store as well as sell all their nutrition products. You can earn up to 12% commissions based on sales.
The GNC affiliate program could be found through the Pepperjam Network
Zumba Fitness
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-fitness sensation!
When you become a Zumba Fitness affiliate you have access to sell all their workouts DVD’s, original music collections, apparel and footwear. Zumba Fitness offers up to 6% in commission on each sale.
The Zumba Fitness affiliate program could be found through the cj.com
Amazon
Amazon is the #1 Retailer on the internet it is also a trusted brand with millions of products you can advertise on your site. The great thing about being an amazon affiliate is that you don’t only get commission for the item you advertise but for everything your customer buys.
Amazon uses a sliding scale of commissions that start at 4% and go as high as 15%. (Sell just 4 items per month and your commission jumps to 6%). They have a volume formula so the more items you sell per month, the higher your commission
These are just a few of the many affiliate programs that can be used for promoting products you endorse or products you write reviews for.
Selling Ad Space on your Fitness blog
Once you start getting a steady flow of traffic to your blog, you can now start selling advertising space. Before you start selling ad space I suggest you research your website first, so that you can pitch it effectively to potential advertisers. Here are a few things you should figure out before approaching advertisers.
- What do people look at when they visit your website?
- What are your most popular pages?
- What pages do people stay on the longest?
- What keywords do they use to find your website?
- How much traffic is your site receiving?
- Where are your visitors coming from?
Your next step should be to create a media kit for your blog. What is a media kit? A media kit is a document you put together that gives sponsors everything they need to know about sponsorship with your site.
Once you get your Media Kit set up the easiest way to get potential advertisers is by signing up with a advertising service such as BuySellAds.com. They automated everything. All you do is allocate the space on your site for the ads and set the price. Once that is done you insert their code onto your site and you are done. They collected the money and give you the opportunity to approve or reject each ad
Sell Fitness and Weight Loss Ebooks
When you blog, you are giving people free information. One way to expand on the information you give people and make money in the process is to write an e-book and sell it on your blog. Ideally, your e-book will connect with the content on your blog and expand on it in some way. For example your e-book could be a short healthy living cookbook featuring previously unpublished recipes. The recipes could have been tested by a group of people before publishing and not available anywhere else. You can also join an affiliate network like Clickbank and sell other peoples eBooks for a commission.
These are just a few examples of how you can make money from a fitness blog. If you found this post informative please take a few seconds to spread the word by sharing it on Social Media and subscribing to our newsletter below.
