SEO or search engine optimization is one of the most important things that you can do for the growth of your website. Whether that site is a business page, a blog, or an e-commerce store, chances are you haven’t put it online just for you. You probably want people to read it. If it’s your company’s website, you need people to read it, and SEO is the very best way to make this happen. But, so many business and other website owners fail to commit enough time to it. Instead, they focus on writing content, email campaigns and social media to advertise their products and services.
Social media is great. It’s a fantastic way to reach your customers, to build relationships and to communicate important information. It’s also a great way to build a brand and reputation. It’s got its place in the growth and success of a company, and shouldn’t be underestimated. But, your social media campaigns should complement your SEO, not replace it.
When your website has fantastic SEO, you get noticed. Traffic to your site increases, but that’s not the only benefit. You’ll get higher-quality traffic, as you’ll be found by people searching for the services that your company offers. SEO can also help you to build a reputation, as users tend to trust the websites that come out on top of search results. So, it’s time to ask yourself, are you spending enough time on SEO?
Do You Need Help?
Firstly, have you got the time? Implementing an SEO strategy, going back over old content and researching best practices is time-consuming. If you haven’t got the time to do it justice, hiring help from hesk.com.au can be a great idea and one that is certainly worth your investment.
Do You Update Old Content?
Once you’ve published a post or webpage, do you ever come back to it to make updates and changes? A big part of SEO is keeping things fresh, and chances are, some of your earlier posts aren’t correctly optimized. Poorly optimized content doesn’t get found on search engine results pages, but more than that, it pulls the rest of your site back. Google and the other engines are looking for sites that are packed with authoritative content, not just the odd page.
Do You Research New SEO Guidelines?
SEO changes all of the time. If you are still working on old guidelines, chances are you are keyword stuffing and leaving it at that. Spend more time researching new guidelines and learning current best practices, and you’ll stay ahead of the game.
Are You Seeing Results?
The best way to judge how well your SEO is working is to measure the results. Where is your traffic coming from? Do some pages perform much better than others? Do older posts and media get any traffic at all? Take the time to study your analytics, but remember, SEO takes time. It can take up to six months for new content to start generating a lot of search engine traffic, so be patient.