Statistics show the potential of marketing on Pinterest. Pinterest pins have 100 times the reach of a tweet. It also has a 1,600-fold higher half-life than just a post on Facebook.

Many use Pinterest to look for recipes, design their homes, learn from thousands of computer graphics, and find inspiration of all kinds. In fact, the platform already has more than 75 million ideas. By using Pinterest for your business plan, you will be able to offer potential consumers instances and concepts as to how your goods or brand can benefit them. In reality, if they are looking for alternatives or motivation, they will come to our site. And the simplest reasonable thing to say is that you’re a part of it. You must, meanwhile, be tactical with the pins.

In this article, we’ll discuss the features of Pinterest and how to use Pinterest for business marketing.

Benefits of incorporating Pinterest into your marketing strategy

At the user level, Pinterest is interesting because it allows access to different visual references on any topic. Which serves as an undoubted source of inspiration. Without a doubt, this platform is positioned as a very interesting source of documentation. Infographics, for example, are one of the key resources that educate users the most.

However, the really interesting thing about integrating Pinterest into your marketing strategy comes from the advantages it can provide to your business:

  • It will help you promote all your products and services in a less intrusive and original way.
  • You will be present on a platform where a large part of your potential audience moves.
  • You will generate inspiration. And as such, it will be easier for you to stay at the top of the minds of users.
  • You will achieve, in a simpler way, a higher organic positioning.
  • In addition, it generates traffic to your blog or website.
  • You will have access to statistics, analysis, and graphs with the scope of your boards and pins.
  • You also have the possibility of using different tools for users to reach your Pinterest profile through WordPress plugins

This platform currently exceeds 200 million monthly users. Its potential is becoming more than clear.

How Does Pinterest Work?

Pinterest is a graphic search engine that may be used to find or contribute inspiration for meals, houses, fashion, and DIY projects. Not only that but Pinterest can also be used to boost business sales by showing off your products through images.

Users would save their favorite material by pinning and saving them to boards where specific ideas can be organized. When made public, these boards will also allow other users to also find fresh content related to their preferences.

Here are the most important features that Pinterest have:

  • Pins 

Pins are bookmarks that individuals use on Pinterest to save stuff they like. Images, movies, and products can all be used as pins as long as they comply with the type of file that is acceptable.

You can create a Pin by manually uploading from your computer or mobile device. But you can also use photos from your own website or other pages on the internet to create a Pin or bookmark pages that you like.

For each Pin that you make, you are allowed to add a title, description, as well as website link if you have one.

  • Boards

Your Pins are saved to a folder-like space called boards. You can name your boards and organize them however you wish so you can also categorize the pins that you have. Invite others to contribute on Pinterest Group boards to uncover even more ideas.

To arrange your Pins into boards, establish board sections. Sort your Pins in whatever way that makes sense to you. If you’re using your board to plan an event, you may also add dates and notes to create checklists and other reminders.

You can make your board secret if you want to keep your Pins private or if you’re having a surprise birthday celebration. This way only you or the people you choose to show are the only people who can see them.

  • Group Boards

The use of group boards to communicate ideas and strategies is really beneficial. You manage the settings of a group board as the board’s owner. Invite friends to one of your current boards to start a group board.

You select what your collaborators can do on your group board as the board’s owner.

Make notes on your group board’s Pins for your collaborators to see. You can also use a star to indicate which Pins in your group board are your favorites, and then filter your group board to view your and your collaborators’ favorites.

  • Pinterest Lens/Visual Search

Pinterest Lens is a tool that allows you to find ideas based on whatever you point your Pinterest camera at. Take a photo of an ingredient to uncover recipes you’ll enjoy, or take a pin or photo of a room that you like so you can find furniture and accessories that look alike from a plethora of images stored on Pinterest.

How to use Pinterest Lens 

Step 1: On your mobile device, open the Pinterest app.

Step 2: In the search bar, tap the small camera icon.

Step 3: To focus your camera, Pinch to enlarge or press on an object to choose it.

Step 4: To take a picture, select an image from the camera roll by pressing the button.

Step 5: Discover and find new ideas, concepts, and products.

To get a clearer picture, make sure you keep your camera steady. Turn on the flash by touching the lightning bolt in the upper-right corner of the camera screen if your photo is too dark.

Using Pinterest for Marketing

Pinterest marketing is a set of methods that include Pinterest into your company’s larger social media marketing plan in order to attract new consumers and increase brand exposure.

Many marketers and social media managers use this platform mainly to:

  • Increase brand visibility. Since Pinterest has thousands of users who are active daily, it is a good platform to introduce products as ideas or functions to complement their styles. By creating pins this way, they are increasing the visibility of their brand with respect to the number of reach and engagement they gain from their pins.
  • Know their target audience better. Pinterest always sends a notification whenever someone repins their images. By tracking the people who did the repins, they will have a better understanding of the interests of their audience. This gives their business better ideas on how to present their products and also create products that address these interests.
  • Advertise their products. With a Pinterest business account, marketers will have far more flexibility over their brand identity and material ownership on the network. It also gives them exposure to additional marketing resources: integrating campaigns, creating interesting advertisements, and using the Pinterest Ads Manager to increase traffic and customer base.

Best Pinterest Marketing Strategies

  • Create a Pinterest Business Account

If you sign up for a Pinterest business account, you will have exposure to Pinterest Statistics and other features as a visual search feature, a dedicated media player, or the ability to broadcast Pinterest advertising.

Here are the steps you need to take if you want to make a business account on Pinterest:

  1. Log out of your Pinterest account if you have one (if you have one).

  2. Visit pinterest.com/business/create/ for more information. Create an account by entering your email address and creating a password.

  3. Set up your Pinterest Business Account by following the directions.

  4. There’s also the option of including a Pinterest browser button. This is ideal for saving ideas you find on the internet quickly!

  • Define Your Goals

Don’t know where to start? Make goals! Don’t know how to go about doing that? Consider using the SMART method.

Specific, quantifiable, doable, relevant, and time-bound objectives. What are your goals and when do you want to attain them? Do you want a Pinterest ad to create at least five mouse pad sales by the end of the month, or do you want to raise your followers to 100 by the end of the quarter? Specificity provides you a target to shoot for. It helps you focus your Pinterest marketing tactics, track them, and learn from your successes.

  • Design Engaging Pins

Pinterest’s algorithm encourages new, intriguing, and fresh material. What is the reason for this? It’s popular among users! Everyone benefits from a positive Pinterest experience. Because it’s easier to share existing content on Pinterest than it is to create new stuff, you’ll have an advantage if you can provide Pinterest with new, inspiring content on a frequent basis!

  • Know about Pinterest Pin Sizes

Pinterest prefers a 2:3 or 1:2.1 image aspect ratio. For high-quality, unblurred Pinterest Pins, the least width is 600 pixels, while the optimum is 1000 x 1500 pixels.

  • Highlight What You Offer

Make your service or product the focal point of the photograph. Don’t leave it up to Pinners to figure out how much a Pin is all about. To establish recognition and trust, add your brand as a major element or utilize discreet branding, based on your taste.

The objective of maximizing the Pins would be to enable individuals to uncover what you have to provide, so don’t hesitate to emphasize your company’s or product’s merits.

  • Create Your Images for Pinterest Search

Pinterest’s algorithm prioritizes new content and images, yet commonly used Stock images aren’t particularly unique. Don’t worry if you’re not a skilled photographer or don’t have a nice camera and want to generate photographs for Pinterest. You can use background remover and photo editor for Pinterest images to help you make nice images!

Smartphones have come a long way, and they are now one of the most accessible and capable tools for creating stunning Pins.

  1. Keep an eye on the light – diffused light (like an overcast day) will help to reduce shadows.
  2. Try converting your photo to black and white. When compared to color-saturated Pins, they may truly stand out.
  3. Cropping can be used to draw attention to a specific area of your image or to generate extra white space.
  • Test Different Pin Sizes and Designs

Keep these aspect ratios in mind when you’re designing images for your Pinterest boards:

For images: 

  • Standard Pins aspect ratio: 2:3
  • Square Pins aspect ratio: 1:1
  • Long Pins aspect ratio: 1:2.1
  • Infographic Pins aspect ratio: 1:3
  • Carousel Pins aspect ratio: 2:3 or 1:1
  • Collections Pins aspect ratio: 2:3 for first image, 1:1 for additional
  • Story Pins aspect ratio: 9:16

For videos: 

  • Standard Video Pins aspect ratio: 2:3
  • Square Video Pins aspect ratio: 1:1
  • Vertical Video Pins (Portraits) aspect ratio: 9:16
  • Long Video Pins aspect ratio: 1:2

Keep these ratios in mind when you’re creating sizing, Pinterest is a totally visual board so having your images fit in the previews will help you and your business.

  • Organize Your Boards Well

Organizing your pins takes a lot of time and effort but if you do it right from the start, you’ll never need to organize hundreds of messy pins. Here are some ways you can organize your pins that might make sense to you and your followers:

  • Priority and Type: If you want to put all images on one board, you can do that, or if you have videos on multiple topics. But it would be too much for a dedicated board you can put them all videos on one board
  • Boards and Pins: You can make boards and then you can make sub-boards inside of them. Say you have recipes you want to share with your followers so the general name of the board would be “Desk Accessories” and you have sub-boards like “Mouse Pads”, “Desk Mats,” or “Lamp Lights”
  • Label your boards: It’s always a good idea to label your boards in this format: “General Topic – Specific Category Within Topic.” When you’re shifting pins from one board to another, this method comes in handy.
  • Constantly organize-reorganize your boards and pins: It’s a good idea to divide a huge board into sections or a large area into many smaller sections on a frequent basis. It may also be worthwhile to explore combining one or more Boards with only a few pins.
  • Pin an Image once: To avoid confusion, only pin to one board at a time. Putting your pin on multiple boards might make it confusing to your followers.
  • Re-pin and delete: the more your business account grows, the more boards you might have to make to accommodate different topics and ideas. It’s a good idea to move pins constantly that reflect your new groups.
  • Optimize Your Pins for SEO

One of several primary differences between Pinterest Optimization and Google Optimization is how specific “keywords” are selected and subsequently employed to improve one’s account. Moreover, on Pinterest, performance metrics and user engagement are much more significant than links and analytical SEO.

  • Conduct Keyword Research: Consider the natural order of terms in user search to assist you to organize where to put them. When Pinterest users search for a mouse pad, they may wind up refining their results to other types, or properties of a mouse pad, such as ‘pink mouse pad’, ‘gaming mouse pad’, and so on. Once the user has a good understanding of each style as a result of the informational content, they can pick the best fit and start looking for further information and supplies.
  • Include Enticing, Keyword-Rich Titles: To boost your visibility in the Pinterest feed and persuade users to go on to your website, utilize meaningful names. Instead of “Mouse Pads” or something equally general, aim for “Pink Mouse Pads for Kawaii Desk Setup”
  • Create Descriptions for Your Pins and Boards: Tell your audience how the material will benefit them, what they will learn, or a fascinating fact that will set your product apart from the competition if you’re posting a product. A handful of phrases with a total length of roughly 100 characters are sufficient to convey adequate detail. To improve your exposure to these search terms, you could want to include hashtags in your description.
  • Pin on a Consistent Basis: Pinterest expects you to stick to a schedule. Pinterest’s algorithm will start increasing your impressions and showing your content to other users more often once it sees that you’re consistent and sharing high-quality content, whether it’s informative blog articles to link your pins to or beautiful images that direct visitors to your product listings. To achieve this, you must pin on a regular basis. Even if you only pin two pins per day, as long as you do it every day, it’s better than strewing a bunch of pins on the schedule haphazardly.
  • Join Group Boards

You must first locate forums in order to join them. This is the most straightforward phase. The difficult part is that you can’t always identify which people are willing to contribute.

When you identify a group board that interests you, click through to check whether the administrator has provided any instructions for joining. Some will claim that they are no longer accepting new contributions.

  • Run Ads

Pinterest advertising may be a powerful tool for raising brand awareness, driving traffic, and increasing purchases. With Pinterest Taste Graph-powered interest-targeting, you’ll see more of this than ever before – particularly from new consumers.

One of several primary differences between Pinterest Optimization and Google Optimization is how specific “keywords” are selected and subsequently employed to improve one’s account. Moreover, on Pinterest, performance metrics and user engagement are much more significant than hyperlinks and analytical SEO.

Pinterest differs from other prominent social media networks in terms of how it works. Many people utilize the network to save key ideas, products, and content for later use rather than exposing them to their followers. Pinterest is an ideal tool for businesses selling products or information because many users save products to later purchase. In fact, 93 percent of Pinterest users plan purchases, and 87 percent make a purchase as a result of anything they saw on the network.

  • Track Your Metrics

You won’t be able to use Pinterest Analytics if you don’t know how to interpret them. To transform insights into opportunities, learn how to define and contextualize Pinterest analytics.

  • Impressions: The total number of times your Pins have been displayed on the screen. It’s worth noting that a single user can register several impressions.

Impressions show how many times your Pins have been seen on the site. High Pin impressions indicate that your material is on-trend, or that your hashtags, keywords, and timeliness were well-timed in relation to the Pinterest algorithm.

  • Total audience:  The total number of people who saw your Pin for the first time.

The total audience, unlike impressions, tells you how many people saw your Pin. If your total audience is substantially smaller than your impressions, it suggests that some people saw your Pin multiple times. This could happen if, for example, a popular Pin is saved to a large number of boards on the site.

  • Saves (aka Repins): The total number of times your Pin has been saved to one of their boards. A Pin saving indicates that your content is valuable to someone.
  • Engagements: The total number of times your Pin has been clicked or saved.

Pin performance and platform reception are measured in part through engagement. Calculate and measure your engagement rate using this metric in conjunction with the total audience.

  • Engaged audience: The number of individuals who have interacted with your Pinterest pins.

There are numerous ways to interact with a Pin. This measure offers you a better idea of how many people have saved, reacted to, commented on, or clicked on your Pin.

Don’t be alarmed if your engagements are substantially higher than your engaged audience. It indicates that the individuals who interact with your Pins are highly engaged.

  • Pin clicks: The total number of times your Pin has been clicked. This figure includes both Pinterest and non-Pinterest content clicks.

Pin clicks indicate that anything in your Pin, such as the visuals or copy, piqued someone’s interest and prompted them to investigate more. 

  • Outbound clicks: The total amount of clicks to your Pin’s destination URL.

A high click-through rate indicates that consumers are interested in learning more about your content and that your CTAs are effective. Clicks are one of the finest ways to gauge the performance of your Pinterest campaign if conversions are one of your major goals.

  • Followers driven: The total number of individuals who have followed you after seeing a particular Pin.

If someone decides to follow you after viewing your material, you may want to seek ways to replicate it—especially if one of your goals is to increase your Pinterest followers.

  • Join Communities Via other Social Media Platforms

Join groups and communities in places like Facebook, Twitter, and Instagram profiles on these platforms and always provide a link back to your Pinterest profile. They might appreciate you sharing your aesthetics once they check out your pins and boards. This can make your brand personable and a brand that is personable is relatable to the people and they are most likely to follow, and buy whatever you suggest.

  • Take Advantage of Pinterest Visual Search

Pinterest Lens is an intriguing piece of technology that is capable of deciphering the components of an image in order to propose other postings that are relevant.

The ability to attract the attention of shoppers at various phases of the purchasing funnel is one of the most significant advantages of using Pinterest visual search for marketing. Consumers that are actively looking to buy will appreciate high-resolution images of the goods on a plain white background. These photos, on the other hand, are less likely to resonate with shoppers who are only looking for inspiration and aren’t planning on making a buy.

This technology pushes authors to consider aesthetics as well as keywords because it can “read” an image.

Start Marketing With Pinterest Now

Pinterest is a strong marketing platform that can help you improve brand recognition, enhance conversions, drive revenue, and build long-lasting connections with your intended audience and customer profiles naturally.

You can accomplish every one of these goals for your company by using the marketing techniques we discussed and utilizing the available information to help you flourish as a company on the network.

So, create a business profile on Pinterest then start generating unique and interesting material to advertise to your clients and followers.

 

About the Author:

Yen Pedrajas is an experienced writer who loves to write and share insights and ideas about social media marketing, digital marketing, and ecommerce.

She currently works as the Lead Editor at Removal.AI – a fast growing platform that develops innovation tools and software for ecommerce and marketing automation.