When you have just started as a blog and you want to start attracting readers and building your business, it can be exciting when you see your traffic start to grow, and although you should be excited, it is important to not get too carried away, especially if you are attracting low-quality traffic.
What is low-quality traffic? It is basically traffic from users who are not engaging with your blog or buying any services you may be offering in any meaningful way. Put simply, it is traffic that is unlikely to help you build your blogging business.
How do you spot low-quality traffic? Here are a few signs to look out for:
You have a high bounce rate
If you have a lot of high-quality search console traffic, then you will be able to see that people are spending a significant amount of time on your website. This is known as a low bounce rate. If readers are not sticking around for more than a few seconds, that would indicate you have a high bounce rate and that you have been attracting the wrong kinds of people who are not particularly interested in your blog and what you do.
You have a low number of returning visitors
If less than 30 percent of your visitors return to your blog a second time, then that is an indicator that you have low-quality traffic because you are obviously not attracting your target audiences successfully. Of course, it could be that your content is not up to scratch or there simply is not enough of it to keep someone’s interest, but if neither of those things are an issue, the quality of your traffic probably is.
Knowing the difference between high and low-quality traffic is really important if you want to spend your tie and energy on growing your blog in the most effective way possible, and hopefully, now you should be able to spot low-quality traffic when it appears.
You don’t get many internal clicks
If your visitors are not clocking from one piece of content to the next, that could indicate they are not the right people for your blog, and that they have not found their way to you in an organic way that is likely to prove fruitful for you in the future.
Of course, if you have not been linking relevant pieces of content to each other on your blog, that could also lead to a lack of internal clicks, so be sure that you do that it’s great for search engine optimization purposes, and will allow your readers to have a seamless experience, too.
Okay, but how do you start getting high-quality traffic? By targeting the keywords that your ideal audience would be highly likely to use, and by guest blogging on other popular blogs in your niche for starters. That should enable you to see an increase in high-quality traffic in very little time, but you will need to keep plugging away if you want to build a large audience. Good luck.