It’s 2020 and, if you are predominantly working online and using the internet as your primary means of self-promotion, there are a number of things you should be tapping into. Below, we’ve got some suggestions for ways you can best utilize the internet and your online presence to get your business booming.
There’s a big difference in the success of businesses which know what SEO means and are using it to their best advantage, and those that don’t. You might not think it’s something you need to be aware of, but the world is a fast-moving place and if you get left behind it could be the start of a downward spiral for your business. One of the key skills you need as a modern business-owner is the ability to educate yourself and move with the times. SEO stands for Search Engine Optimization and, if you do some research, you’ll find out that it isn’t as complicated as it might first sound and can have incredible benefits to your business.
This comes under the same umbrella as SEO as they are both part of SEM – Search Engine Marketing. Still with me? SEM is purely advertising and marketing generated through or based on search engines i.e. Google. The chief difference is that an SEO is free or organic advertising, whereas Pay Per Click (PPC), as the name suggests, is not. It’s worth knowing the difference and working out which could be the most beneficial to your business. The bottom line and simplest way of putting it is:
SEO – Based on key words on your website, and you can get first-place position in a search engine result if your website is optimized for search engines. Being optimized for search engines means that your content contains a lot of key words that people use when they search for businesses like yours.
PPC – This is where you get your site on the first page of search results by paying a fee – a higher cost per click. You can find sites with the option to automate Google advertising which can help you decide how to approach PPC.
Your business probably already has a Facebook page and so you should be using Facebook Audience Insights to get the maximum benefit from your presence on Facebook. Audience Insights allows you to find out more about your customers and those who are following your page. No one wants to see a relentless stream of ads popping up all over their news feeds – people are interested in content that comes from a person. If you are aware of what your audience’s other likes and interests are, then you’ll find it much easier to tap into what kind of content you should be posting to spark their interest in your brand or services.
However you are choosing to engage with your customers – or potential customers – there is always more to learn. Promoting your business online is a vast playground of different options and opportunities. Don’t feel swamped with everything you think you should be doing. Instead, focus on methods of marketing that most suit you, and therefore most suit your business.