Have you ever wondered why users aren’t engaging with your website? There are potentially dozens of reasons, but there are usually a couple of common culprits that everyone should consider. So in this post, we’re going to show you a couple of ways to ensure that users actually want to visit your website again and again.
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Add good content to your website
Make sure you actually have something for your users to see. In most cases, this means having great content that makes them want to return to your website. It could mean informative blogs, news updates, new products, or even how-to guides on using your products. With so many different types of content available, it can often be difficult to deciding on what to invest in. We would recommend taking inspiration from other brands and websites so that you have a general idea of what works and what doesn’t.
Keep your feeds updated
Another good way to ensure that people return to your website is to keep your news feeds updated. For example, whenever you have a new blog post or product launch, post about it on social media such as Twitter and Facebook. This will remind people about your new content and it’ll be a convenient way to click it and go straight to the new products and posts. This can also be a great way to engage your audience on social media which makes it easier for you to grow your brand.
Don’t make the navigation confusing
It’s also a good idea to try and make the navigation for your website as simple and straightforward as possible. As a general rule of thumb, you should aim to never have a page that is more than 3 clicks away from the main landing page. If it takes 4 or more clicks to reach something, then you’re doing something wrong and will need to tidy up the navigation to make it easier to browse your website. Small things like this can be really frustrating for your audience, so try and condense your website to make navigation less confusing.
Get your website on Google
With help from services such as SEO Bros, you can almost guarantee that people can easily find your website again and again. Search engine optimization is extremely important because it helps to improve your search rankings. Whenever someone searches for something that is related to your business (including just your brand name) it’ll show your website if your SEO is up to scratch. If not, it’ll likely point towards your competitors, especially if you’re relying on keywords of products and services that you offer.
It’s not about the look, but the content
One of the biggest mistakes that people still make is focusing too much on the look and feel of their website and not so much on the content. The value of your website is in the content and not just the design! Make sure you consider the strength and value of your content if you really want visitors to come back again and again.