Page authority play a very important role in the ranking of you site. Before you can improve your page authority, you first need to know what it is and how it works.

What Is Page Authority?

Page Authority is a metric for how well a given webpage is likely to rank in Google. Page Authority is ranked on a logarithmic scale from 0 to 100. If your site has a higher page authority it will have a greater chances of showing up on search engines, and having a better ranking.

How to check your Page Authority

You can check your Page Authority by using Open Site Explorer or the MozBar, Moz’s free SEO toolbar.

How to increase your Page Authority

Here are a few basic steps that you can use to increase your website’s page authority.

1. Link to authoritative sites in your niche. Google and other search engines look at the links you post and measures its quality. Low quality sites tend to link to junk sites, while authoritative sites typically link to other authoritative sites.
2. Create quality content. You want your content to be unique and useful . Addressing your readers’ needs by giving them tutorials and How-Tos to help them solve their problems is a great way to create great authoritative content.
3. Use Social Media. Now more than ever search engines are taking social signals into account when ranking pages on your website. It has recently been proven that  the page authority of a website can be improved with organic social media engagement. The more people share your page the more it will influence your search engine ranking and your page authority.
4. Get links from other sites with higher Page Authority. One of the easiest ways to accomplish this is by asking to do a guest post on their site.

 

Many other factors  play a role in page authority, but doing these few simple things will help get you started in the right direction.