As a business, every opportunity should be ceased when it comes to showcasing your company. There are lots of ways to do this, but probably one of the most influential ways is through trade shows. Trade shows can be a great opportunity to market your business, whether it’s one that exists online or offline. There’s nothing more productive for your business than meeting with people face-to-face, whether that’s with your customers or clients. So here are five ways to really sell your business at a trade show.

Image Source


Secure A Good Spot

Firstly, when it comes to these trade shows, you always want to secure yourself a good spot. This is important because where you are in location to everyone else is good to ensure you get the best opportunities with everyone attending the show. The best positions to be placed is near to the front of the entrance, at the very end or somewhere near to where the cafes and food places are located. The entrance is great because you get people approaching who have just arrived and might see you immediately. The back is good if you’ve got people scoping out the places first before making their decision. And the cafe/food spots are the best because it’s where people will be sitting or eating their food and gazing around at what’s in front of them. Pick your spot wisely because it could influence how successful you are in getting the right leads or opportunities from the trade show itself.


Focus On Your Body Language

Body language is one thing a lot of us realize we’re doing. Sometimes, we can close ourselves off to opportunities just by the way that we’re standing or holding ourselves. When it comes to body language, you should be leaving yourself open. Avoid crossing your arms as that can leave you looking unapproachable and try to always be engaging with people who are making eye-contact. A simple smile or greeting can be the difference in them walking by or coming over to chat with you. Trade shows can sometimes get a little boring, and there might be times where there are some downtime’s during the day where you can relax a little. However, try not to make it seem like no one can come up and speak to you. If you’re chatting to a colleague, make sure you’re both facing out to the crowds, rather than facing one another.


Decorate Your Stand To Be Eye-Catching

Your stand is the face of your business, and so the way it looks is going to be very important to how well you manage to draw the eyes to your stand. Think about using trade show display shelves to help showcase any products you may be selling. Consider banners and big marketing ideas that can help showcase your brand in the best way possible. You’re likely going to be in a sea of businesses, and it’s important that yours stands out too. You don’t need to spend too much, but make it look interesting and inviting. You can always look to offer freebies in order to entice them even more.


Network With Others

Networking is an important element of any trade shows or conferences because there will be so many people within this space that are worth talking to in regards to your business. Don’t just confine yourself to the stand you’re in. Get yourself out there and start networking with others by visiting their stands, introducing yourself and discussing any opportunities that you might have for them or vice versa. The more you can network, the more of an impact you’re going to make with everyone there. Exposure is essential and the more you can work at it to improve that, the better.


Have Promotional Flyers To Hand Out On The Go

As you get the opportunity to go around the trade show, it’s worth having some promotional flyers and literature with you that you can hand out on the go. Make sure you’re not hanging around one area for too long as that might annoy some other stands that are trying to do business too. Promotional material is always going to help your business stay in the minds of others, so be productive in what you bring. Leaflets, flyers and business cards will all go down well.


Selling your business at a trade show can be a very powerful opportunity to do more for your brand and company. So make sure you’re getting yourself to as many as possible.