Image from Pixabay – CC0 License


When you release a new product, you have to tell people about it. That can include customers, investors, or anyone else who wants to know what you’re selling. You need to be able to explain what your product is and does, and what problems it solves. Some products are obvious in their use and benefits, but others can be more difficult to understand. It’s especially important to be able to explain your product properly if it does something that people might not be very familiar with. So how can you make sure that you’re explaining your product in a way that works for any audience?


Know Your Audience


Firstly, it’s important to know your audience, whoever they might be. There might be a difference in how you explain your product to your customers compared to how you explain it to investors or others in your industry. It’s important to know when it’s appropriate to use technical language and when you should keep things simple. What does your audience already know? Are they approaching your product with prior knowledge of the subject or do they need more context? Adapting your explanation to your audience is a must if you want it to be useful.


Use Different Media for Clear Explanations


In addition to using the right language, it’s also important to use the right media to explain your products. There are multiple ways you can explain how a product works and the benefits it has using text, images, video, and other types of content. Video is one of the most powerful tools that you can use, especially for more complicated explanations. You can use video production services to help your business create explainer videos and tutorials. Your videos could feature product demonstrations by real people. Or they might use animation to provide visual explanations of a product or service.

 Image from Pixabay – CC0 License


Make Use of the Familiar


When you’re explaining something new and unfamiliar to your audience, it can help to make use of something that they are familiar with. You can use familiar concepts as a reference point, which can make it easier for your audience to understand. This approach can be particularly helpful when you’re trying to explain something technical, such as software, to an audience that might not have a lot of technical knowledge. If your audience is starting from a point of little knowledge, it’s important to meet them there.


Answer Questions


Being able to answer questions about your product is also important if you want to be able to explain it properly. You might be asked questions about it in person, and you should also provide answers to common questions through other channels. It’s a good idea to have an understanding of what types of questions people are likely to ask so that you know how to answer them and can even preempt their questions by providing the answers in advance.


Being able to explain your product is important, so make sure you have worked out the best way to tell people about it.