The world is getting smaller every day, or at least it seems that way. Whereas in the olden days it would have been next to impossible to begin offering your products or services in another country, today it couldn’t be easier. Trade deals and the internet and more progressive ways of thinking have made it relatively straightforward.
Or at least that’s what people generally think. The truth is that while it’s easier than it would have been in the past, it’s far from easy to expand into new territories around the world. There are many examples of companies that have tried to expand into new countries without success. And the ones that do succeed rarely find it easy. In all, more than half of companies who expanded into China, for example, say it didn’t go as well as they had planned.
And this perhaps shouldn’t come as too big of a surprise. A company might know how to operate on their home turf, but things become a lot more complicated when they look to countries, especially ones where the culture is significantly different. They have their own companies and ways of doing things, and there are no guarantees that an overseas market will respond just as enthusiastically as the domestic market.
In order to build success overseas, global communication must be put front and center. To learn more about this skill and how it’s used in company expansions overseas, take a look at the infographic below from the University of Southern California.
Infographic Design By University of Southern California University of Southern California