Coming up with a new service or product is hard work to say the least. It does not stop when your product is ready either. In fact, you will need to continue working on your product to ensure that it is the best that it can be and so you can compete with the other businesses out there. If you need some help promoting your product then this guide will tell you everything you need to know. Take a look below to find out more.
Offer a Good Service to your Loyal Customers
Your loyal customers really are a key part of how you should be promoting your product. They are likely to buy your product first and they are also likely to promote it on their own networks too. If you want to reward your loyal customers then you need to make sure that you are giving them an online tour, a virtual prelaunch party or even the opportunity to test out your product first. These exclusive offerings can easily help you to reinforce how much you value your customers and it can also help you to retain their loyalty, not just for now but for the long-term as well. If your product isn’t perfect, then now would be the time for you to hit the drawing board once more. Contact Gembah to find out more.
Use an Introductory Offer
Rather than announcing your product or service, you need to make sure that it is available as an introductory deal. This deal can take many different forms. This can include discounted pricing, a reduced rate bundle or even a joint promotion with another business. You can even offer a buy one get one free deal if you want. Whatever your promotion is, you have to emphasise that your deal is not going to last forever. Customers who don’t have a high level of purchase power or who are limited by time will feel the pressing sense of urgency to buy and this will help them to make the most out of their purchase overall.
Google my Business
Believe it or not, there are many ways that you can promote your network or your company by using the Google my Business service. The only thing that you need to do is make sure that you have a Google my Business account. When you have this, you can then navigate to the “Posts” tab. Under there, you can create an “Offer” or “What’s New” post. If you are announcing a new product or even a service, then you’ll want to do this under the “What’s New” section. If you are wanting to post an introductory deal or anything similar, then you need to opt for the other type of post. If applicable you may want to post some FAQs that may help your customers.
Run a Social media Contest
Social media contests truly are a fun and easy way for you to connect to your customers. It also gives you way more chance to bring in more followers or even prospects for your company. Facebook contests average around 34% more new customers per campaign when compared to other options, so this is a fantastic way for you to make sure that you generate more customers per campaign. This is in general, a fantastic way for you to try and combat the low organic reach that you may otherwise be getting.