All businesses struggle with one obstacle; the competition. As a local business, it’s essential to stand out from the crowd. If your local area has a lot of established businesses, starting to stand out with your SEO can be hard.
A big challenge for local businesses is the always-changing list of ranking factors for Google. If you’re trying to rank locally, this can be hard. However, if you can get it right, ranking locally is very worthwhile to attract customers in your area.
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Claim your business listings
Over time, a listing is got your business is created on Google, and duplicate listings can start to accumulate. To stay in control you need to claim all the listings that are under the name of your business. Remove any duplicates and make sure the information your remaining listing is accurate and up-to-date.
Finding all these listings can be a large task, but there are online tools to help you, or you can turn to SEO services for help. When your listings are correct, it is easier for potential customers to find details like your contact details or opening hours.
Add location pages to your website
Search engines crawl your site and will find matches to deliver as a search result. If you have a landing page for every location for your business, search engines can easily find this listing and will deliver the appropriate location to the person searching.
Improve NAP consistency
If search engines are going to serve your business as a search result, you need to have your business names, address, and phone number (NAP) consistent everywhere.
This just doesn’t just mean writing your business name correctly. Include details like LLC or Inc. everywhere. Make sure addresses include suite numbers, and are consistent with how words like street, avenue, or road are written. Make sure you do this everywhere.
Update Google My Business
Internet users rely on business listings for correct information, so it is very important that your SEO is easy for the searcher to identify.
Log into your Google My Business account, and make sure that your business name and contact details are correct. Write a brief description of your business, link to your website and add your opening hours. Make your listing look more appealing by using your logo as your avatar. Add some interior, exterior, and product photos. Make sure you use high-quality images.
Reviews are very important. Reviews play a part in your local ranking factor and they will also help you to stand out among other listings. Encourage your customers to leave a review on Google if they have a positive experience with you.
Reviews help you to rank better, and also means your results will take up more space on the results page. To take up even more space, make sure your pages have schema markups, sub-pages, and so on.
Social proof is another benefit to getting reviews. If searchers see great reviews, they know that your business has been recommended by others.