Why You Should Be Blogging If You’re Not
If Google can’t find you, neither can your clients and customers.
When you own a business today, it’s no secret that you need to be easily accessible online which means that Google needs to be able to find you. This is known as your Search Engine Optimization: how you rank when someone searches for your product or service.
When your clients are looking for your service and they type in “Minneapolis plumber” or “El Paso spa,” Google and other search engines go to work. They use a complicated algorithm that, among other things, scans for keywords, looks for high traffic sites, and prioritizes pages accordingly. It produces millions of results in only fractions of a second. It’s their system for figuring out what to show first.
Knowing this, how do you tell Google that you are relevant? How will Google know that your site and your business are not dormant and you deserve to be at the top?
The answer: you blog.
Most people see blogging as no more than a passive way to communicate a message to others. Blogs can be fun, informational, creative, or personal. Blogging is all these things, but it accomplishes two things for the business owner. First, it provides education to your target market when they visit your site. Second, it tells Google that you are an active business, and that your site is current and relevant.
So with that, here is your to do list for blogging to increase your Search Engine Optimization.
Timing. Blog consistently. Posting one blog a week is going to be more beneficial to your SEO than posting a bunch of them once every couple of months. Consistency is going to bring regular hits to your site since there is always something new to share. This increases your traffic to your site, another thing that Google looks for.
Keywords. Keywords are simply words related to your work and your site. Google looks for keywords scattered throughout text. They must be scattered through text. Simply listing keywords separated by commas will be flagged as spam by the search engine and you won’t be found. The more keywords your site has, the more your SEO goes up. Each blog is another webpage linked to yours. That makes it a perfect opportunity to fill up a page on your site with keywords for search engines, all while educating your clients about your service or business.
Link. As your blog grows, link related posts together so you can get more hits.
Share. Use social media. Share your blog posts on local pages. The more traffic your site has, the higher your Search Engine Optimization ranking gets.
If you see the benefits of blogging but you do not like to write, consider hiring a ghostwriter. Outsourcing for your blog is a huge investment in your business since it will help you to be found online. Check out “What to Look For in a Ghostwriter” for more. A good ghostwriter will be able to write for your audience and for Google simultaneously.
Blogging is your secret weapon in your Search Engine Optimization. SEO does not have to be complicated and neither does your blogging. If you want to be found, blog. Google will love you for it.