Digital marketing has taken all sorts of industries by storm not only has it become a prime medium of reaching masses, but it has quite an impact on the brand image. This is the reason that now almost every industry from FMCG (Fast moving consumer goods) to automobiles have started specializing in the field.
This evolution has given birth to various new professions which demand both creativity and innovation. In recent years, digital marketing has also included animation in their campaigns to catch the attention of their market. This is a positive opportunity for both animator and 2D animation company.
It is important for brands to understand the importance of animation in regards to improving their Search Engine Optimization. Here’s how animation impacts your SEO.
- Gives it a BOOST
Brands that use animations are prone to publish their content on video websites mainly Youtube and this step helps them in reaching the wider range. Youtube as a site is one of the most visited sites for videos and hence appear on the google search quite easily.
This is the reason that brands that use animated videos be it in form of tutorial or message for the customer will have the higher chances on appearing during the google search. Using right SEO words with your video will definitely boost up your reach.
- Lift Up the Business
General audience loves entertainment and if the ad consists of content that depicts entertainment, then higher chances are it will attract the audience. The major purpose why various brands approach SEO experts and 2D animation company now is to enhance their business in a better way.
A campaign which would be done in a similar context with attractive animation would gain the attention of the wider audience. This audience can become the potential customers and brand would be able to make its long-lasting image in their mind and hence, lift up its business.
- Perfect representation of Brand
Where TV ads are done in order to provide the customers with all the needed information about the brand similarly animation also helps the brands in delivering their message in the proper way. Animation can be done in order to deliver the desired message to the customer base.
Various brands make the tutorial and informative videos regarding their products through animation that rightfully deliver the message to the audience. This not only helps the brands in reaching to the customers but also help the customer in understanding the brand.
- Works as a Campaign
In this age of social media, customers have quite a strong hold on building or breaking the image of a brand. Every single like and share is of quite an importance and therefore animation which is done in the right way will definitely motivate the customer to share it with others.
The major goal of any campaign is to reach the wider audience. As stated above SEO is done so that not only the business is improved but also the customers are attracted and captured. Sharing of the animated videos of the brand helps in a similar way and act as a well-thought campaign.
- Connect to the Customer
The customer has always been the king when it comes to marketing, understanding its demand and fulfilling it, is the prime goal of any successful brand. Animation has given the wings to the brands through which they connect to the customer in a better and more innovative way.
When a new product is launched tutorials and message regarding the products can be delivered, hence, connecting to the customer by providing them with related knowledge. Moreover, cartooned representation helps the customer enjoy and remember the message and hence they actively deliver the feedback to the brand.
The main aim of any brand from any industry is to satisfy its customer and earn customer loyalty. Where earning the loyalty is quite a difficult task however it is not entirely impossible. Customer base just demands attention and fulfillment of their desires. Campaigns and other marketing actions by the brands show how much dedication they have for the customers.
This is the reason that since the past few years almost every company has actively started using digital media to reach to the audience. SEO and animation both have enjoyed phenomenal growth due to the same reason and are only expected to grow in future years.
Author Bio:– Harry James is a freelance blogger and a professional content writer. He love’s to write on any niche, currently working as a content manager at Dolphin Animation!